Robert E. Denton Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Tech.

Political Campaign Communication is deservedly an institution, established as the seminal study of election campaigning and the role of strategic communication since its first edition. This updated eighth edition—which features examples from recent campaigns and explores the use of digital technologies—continues to position the book as the key manual for understanding U.S. elections.

Robert E. Denton Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Tech.

Political Campaign Communication is deservedly an institution, established as the seminal study of election campaigning and the role of strategic communication since its first edition. This updated eighth edition—which features examples from recent campaigns and explores the use of digital technologies—continues to position the book as the key manual for understanding U.S. elections.

Robert E. Denton Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Tech.

Political Campaign Communication is deservedly an institution, established as the seminal study of election campaigning and the role of strategic communication since its first edition. This updated eighth edition—which features examples from recent campaigns and explores the use of digital technologies—continues to position the book as the key manual for understanding U.S. elections.