Podcasting in a Platform Age

John L. Sullivan is Professor in the Department of Media and Communication at Muhlenberg College, USA. His research explores the links between media and systems of social and economic power. He has published articles on podcasting production in the United States, focusing on the processes of formalization and monetization of amateur and semi-professional labor. He is the author of Media Audiences, 2nd edition (2020).

• 1. Introduction: Podcasting in Transition2. Podcasting as a 21st Century Cultural Industry3. Institutional Formalization: Mapping a New Cultural Industry4. Distribution and Exhibition Shifts: The Platformization of Podcasting5. Professionalism and the Myth of Meritocracy6. Podcast Production: Fostering Communities of Practice7. Market Information Regimes in Podcasting: Formalization and Audience Metrics8. "This Podcast Was Brought to you By...": Advertising and Brands in Podcasting9. Podcast Conventions and the Entrepreneurial DreamConclusionBibliographyIndex

Sullivan delivers an essential investigation of podcasting's past, present, and future ... Highly recommended [for] all readership levels.