Robert Alan Brookey is Professor of Telecommunications at Ball State University where he also serves as the Director of Graduate Studies for the MA program in Digital Storytelling. He is the author of Hollywood Gamers: Digital Convergence in the Film and Video Game Industries (IUP, 2010).Thomas P. Oates is Assistant Professor of American Studies and Journalism and Mass Communication at the University of Iowa.

• Playing to Win: An introduction. / Thomas P. Oates and Robert Alan BrookeyPart I: Gender Play1. The Name of the Game is Jocktronics: Sport and Masculinity in Early Video Games / Michael Z. Newman2. Madden Men: Masculinity, Race, and the Marketing of a Video Game Franchise / Thomas P. Oates3. Neoliberal Masculinity: The Government of Play and Masculinity in E-Sports / Gerald Voorhees4. The Social and Gender in Fantasy Sports Leagues / Luke Howie and Perri Campbell5. Domesticating Sports: The Wii, the Mii and Nintendo's Postfeminist Subject / Rene Powers and Robert Alan BrookeyPart II. The Uses of Simulation6. Avastars: The Encoding of Fame within Sport Digital Games / Steven Conway7. Keeping it Real: Sports Video Game Advertising and the Fan-Consumer / Cory Hillman and Michael Butterworth8. Exploiting Nationalism and Banal Cosmopolitanism: EA's FIFA World Cup 2010 / Andrew Baerg9. Ideology, It's In The Game: Selective Simulation in EA Sports' NCAA Football / Meredith M. Bagley and Ian Summers10. Yes Wii Can or Can Wii: Theorizing the Possibilities of Video Games as Health Disparity Intervention / David J. Leonard, Sarah Ullrich-French, and Thomas G. PowerContributorsIndex

"[W]hat is particularly unique about Playing to Win: Sports, Video Games, and the Culture of Play . . . is that it offers a critical assessment of sports video games at a time when such an assessment is necessary, given the convergence of gaming and sports culture."—International Journal of Sport Communication"In taking on a number of dfferent kinds of topics, Brookey and Oates have assembled a collection that encourages the reader to think beyond any singular way of examining sports games."—American Journal of Play"Numerous avenues of inquiry worthy of closer investigation are offered in this book. As such, this work is a useful contribution to this burgeoning field of study."—Library Journal"Essays complement one another and, taken together, provide a comprehensive overview of important considerations in a field that is only beginning to be researched in depth. . . . Recommended."—Choice"A timely volume, with a stellar array of authors."—Toby Miller, author of Blow Up the Humanities

Robert Alan Brookey is Professor of Telecommunications at Ball State University where he also serves as the Director of Graduate Studies for the MA program in Digital Storytelling. He is the author of Hollywood Gamers: Digital Convergence in the Film and Video Game Industries (IUP, 2010).Thomas P. Oates is Assistant Professor of American Studies and Journalism and Mass Communication at the University of Iowa.

• Playing to Win: An introduction. / Thomas P. Oates and Robert Alan BrookeyPart I: Gender Play1. The Name of the Game is Jocktronics: Sport and Masculinity in Early Video Games / Michael Z. Newman2. Madden Men: Masculinity, Race, and the Marketing of a Video Game Franchise / Thomas P. Oates3. Neoliberal Masculinity: The Government of Play and Masculinity in E-Sports / Gerald Voorhees4. The Social and Gender in Fantasy Sports Leagues / Luke Howie and Perri Campbell5. Domesticating Sports: The Wii, the Mii and Nintendo's Postfeminist Subject / Rene Powers and Robert Alan BrookeyPart II. The Uses of Simulation6. Avastars: The Encoding of Fame within Sport Digital Games / Steven Conway7. Keeping it Real: Sports Video Game Advertising and the Fan-Consumer / Cory Hillman and Michael Butterworth8. Exploiting Nationalism and Banal Cosmopolitanism: EA's FIFA World Cup 2010 / Andrew Baerg9. Ideology, It's In The Game: Selective Simulation in EA Sports' NCAA Football / Meredith M. Bagley and Ian Summers10. Yes Wii Can or Can Wii: Theorizing the Possibilities of Video Games as Health Disparity Intervention / David J. Leonard, Sarah Ullrich-French, and Thomas G. PowerContributorsIndex

"[W]hat is particularly unique about Playing to Win: Sports, Video Games, and the Culture of Play . . . is that it offers a critical assessment of sports video games at a time when such an assessment is necessary, given the convergence of gaming and sports culture."—International Journal of Sport Communication"In taking on a number of dfferent kinds of topics, Brookey and Oates have assembled a collection that encourages the reader to think beyond any singular way of examining sports games."—American Journal of Play"Numerous avenues of inquiry worthy of closer investigation are offered in this book. As such, this work is a useful contribution to this burgeoning field of study."—Library Journal"Essays complement one another and, taken together, provide a comprehensive overview of important considerations in a field that is only beginning to be researched in depth. . . . Recommended."—Choice"A timely volume, with a stellar array of authors."—Toby Miller, author of Blow Up the Humanities

Robert Alan Brookey is Professor of Telecommunications at Ball State University where he also serves as the Director of Graduate Studies for the MA program in Digital Storytelling. He is the author of Hollywood Gamers: Digital Convergence in the Film and Video Game Industries (IUP, 2010).Thomas P. Oates is Assistant Professor of American Studies and Journalism and Mass Communication at the University of Iowa.

• Playing to Win: An introduction. / Thomas P. Oates and Robert Alan BrookeyPart I: Gender Play1. The Name of the Game is Jocktronics: Sport and Masculinity in Early Video Games / Michael Z. Newman2. Madden Men: Masculinity, Race, and the Marketing of a Video Game Franchise / Thomas P. Oates3. Neoliberal Masculinity: The Government of Play and Masculinity in E-Sports / Gerald Voorhees4. The Social and Gender in Fantasy Sports Leagues / Luke Howie and Perri Campbell5. Domesticating Sports: The Wii, the Mii and Nintendo's Postfeminist Subject / Rene Powers and Robert Alan BrookeyPart II. The Uses of Simulation6. Avastars: The Encoding of Fame within Sport Digital Games / Steven Conway7. Keeping it Real: Sports Video Game Advertising and the Fan-Consumer / Cory Hillman and Michael Butterworth8. Exploiting Nationalism and Banal Cosmopolitanism: EA's FIFA World Cup 2010 / Andrew Baerg9. Ideology, It's In The Game: Selective Simulation in EA Sports' NCAA Football / Meredith M. Bagley and Ian Summers10. Yes Wii Can or Can Wii: Theorizing the Possibilities of Video Games as Health Disparity Intervention / David J. Leonard, Sarah Ullrich-French, and Thomas G. PowerContributorsIndex

"[W]hat is particularly unique about Playing to Win: Sports, Video Games, and the Culture of Play . . . is that it offers a critical assessment of sports video games at a time when such an assessment is necessary, given the convergence of gaming and sports culture."—International Journal of Sport Communication"In taking on a number of dfferent kinds of topics, Brookey and Oates have assembled a collection that encourages the reader to think beyond any singular way of examining sports games."—American Journal of Play"Numerous avenues of inquiry worthy of closer investigation are offered in this book. As such, this work is a useful contribution to this burgeoning field of study."—Library Journal"Essays complement one another and, taken together, provide a comprehensive overview of important considerations in a field that is only beginning to be researched in depth. . . . Recommended."—Choice"A timely volume, with a stellar array of authors."—Toby Miller, author of Blow Up the Humanities