Playing to the World's Biggest Audience
The Globalization of Chinese Film and TV
Häftad, Engelska, 2007
759 kr
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In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined.He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood's century-long hegemony. "Playing to the World's Biggest Audience" profiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia.Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization.
Produktinformation
- Utgivningsdatum2007-08-02
- Mått152 x 229 x 23 mm
- Vikt499 g
- FormatHäftad
- SpråkEngelska
- Antal sidor353
- FörlagUniversity of California Press
- ISBN9780520251342
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Occupational Therapy for People Experiencing Illness, Injury or Impairment
Michael Curtin, Mary Egan, Yeliz Prior, Tracey Parnell, Roshan Galvaan, Katrine Sauv�-Schenk, Daniel Cezar Da Cruz, Katrine Sauvé-Schenk, Australia) Curtin, Michael, EdD, MPhil, BOccThy (Head of School and Associate Professor, School of Allied Health, Exercise and Sports Sciences, Charles Sturt University, Albury, NSW, Canada) Egan, Mary, PhD, OT Reg. (Ont.), FCAOT (Professor, School of Rehabilitation Sciences, University of Ottawa, Ottawa, Ontario, UK) Prior, Yeliz, PhD, BSc, FHEA, HCPC, MRCOT (Professor of Clinical Rehabilitation, School of Health and Society, The University of Salford, Salford, Greater Manchester, Australia) Parnell, Tracey, PhD, MOT, BaAppSc(OT), GCLTHE, SFHEA (Associate Head of School and Senior Lecturer in Occupational Therapy, School of Allied Health, Exercise and Sports Sciences, Charles Sturt University, Albury, NSW, South Africa) Galvaan, Roshan, PhD, MSc(OT), BSc(OT) (Professor of Occupational Therapy, Department of Health and Rehabilitation Sciences, University of Cape Town, Cape Town, Canada) Sauve-Schenk, Katrine, PhD, OT Reg. (Ont.) (Assistant Professor, School of Rehabilitation Sciences, University of Ottawa, Ottawa, Ontario, UK) Da Cruz, Daniel Cezar, PhD, MSc, BSc, FHEA, MRCOT (Senior Lecturer in Occupational Therapy Programme, School of Health, Leeds Beckett University, Leeds, West Yorkshire
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