Play to Win

The Nonprofit Guide to Competitive Strategy

Häftad, Engelska, 2010

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Play to Win offers nonprofit leaders the help they need to develop their organization’s unique competitive advantages and to use the power of competitive strategies to build their organization’s capacity for advancing its mission. This book offers a clear description of competition and discusses its practical, ethical, and political ramifications within the nonprofit sector. It demonstrates how, by being a more effective competitor, a nonprofit can enhance its chances for both programmatic and financial success. Play to Win is filled with practical tools for assessing a nonprofit’s position in the marketplace and developing winning competitive strategies. Read a Charity Chanel review:http://charitychannel.com/publish/templates/?a=4864&z=252006 Terry McAdam Award Honorable Mention:http://www.allianceonline.org/publications/mcadam06.page

Produktinformation

Utgivningsdatum2010-05-18
Mått191 x 235 x 13 mm
Vikt421 g
FormatHäftad
SpråkEngelska
Antal sidor240
FörlagJohn Wiley & Sons Inc
ISBN9780470889671

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Företagsekonomi inom Ekonomi och ledarskap

David La Piana is founder of La Piana Associates, Inc., a consulting firm specializing in helping foundations and nonprofit organizations address the strategic issues they face. He has also been an adjunct professor at the University of San Francisco's Institute for Nonprofit Organization Management and a lecturer at the Haas School of Business at the University of California, Berkeley. He spent the first eighteen years of his career directly managing nonprofit organizations and speaks to nonprofit leaders as a peer. Michaela Hayes is a senior manager with La Piana Associates. She has more than twenty years of experience in helping organizations use marketing and communications strategies to strengthen their mission advancement.

Figures, Tables, Exhibits, and Worksheets. Preface: Why a Book About Nonprofit Competition?Acknowledgments.The Authors.PART ONE: UNDERSTANDING COMPETITION IN THE NONPROFIT SECTOR.1. The Limits of Collaboration.2. Competition Out of the Closet.3. The Competitive Continuum.PART TWO: ASSESSING YOUR COMPETITIVE POSITION.4. Your Organization’s Competitive Position.5. Competing with Individual Organizations.6. Benchmarking Against the Field.PART THREE: DEVELOPING COMPETITIVE STRATEGIES.7. Customers.8. Third-Party Payers.9. Human Resources.10. The Media and the Public at Large.Conclusion: Awakening to Competitive Strategy.References.Additional Resources.Index.