Platform Power and Policy in Transforming Television Markets

Tom Evens is Assistant Professor in the Department of Communication Sciences at Ghent University, Belgium, and member of the imec research group for Media, Innovation and Communication Technologies.Karen Donders is Assistant Professor in the Department of Communication Sciences at the Free University of Brussels, Belgium, and member of the imec research group for Studies on Media, Information and Telecommunication.

• 1. Introduction: Planet Of The Platforms.- 2. From Local Utility To Global Commodity, Case Liberty Global: All Along The Value Chain.- 3. Game Of Screens, Case Netflix: Turning Data Into Content.- 4. Power To The Platforms, Case Hulu: Partners In Crime.- 5. The Retransmission Swamp, Case Fox Networks: The Howling Wolf.- 6. Regulating The Retransmission Swamp, Case Aereo, Bhaalu And Friends: Copyright In The Cloud.- 7. Policing The Platforms, Case Time Warner + AT&T: A Great Deal.- 8.Conclusion: Winner Takes It All.

“This book is a welcome addition to the fields of media policy, media industries and screen business. ... It is an ambitious book that tackles the emergence and impact of new players across the globe, detailing the complex interactions between national policy, business models and patterns of consumption. ... The breadth of the research is one of the strengths of this book.” (Jane Roscoe, Critical Studies in Television, Vol. 14 (2), 2019)