Platform Business Models and Strategies, Vol 1

Datis Khajeheian is the head of department of Media Management and Business Communications in Faculty of Business in the University of Tehran. He is also Dean of faculty of Commerce and Trade in this University. Alongside, he serves as a lecturer in the Center of Communication, Media and Information Technology in Aalborg University of Denmark and as a visiting fellow in Stuttgart Media University and Berlin University of Digital Sciences of Germany. He has served as founder and editor in media journals such as Nordic journal of Media Management and Media Management Review. Finally he has authored seminal articles in the subject of media entrepreneurship and platforms in Persian and English.Norris Krueger is a widely-published author in entrepreneurship. He is a Visiting Research Fellow at QREC, Kyushu University (Japan). He is also consulting extensively on rapid digitization of newer and smaller enterprises. His research is passionately focused on how we grow entrepreneurs and entrepreneurial communities. He is a pioneer in researching entrepreneurial ecosystems and has been an invited expert on the topic for the OECD and EU and previously the Ewing Marion Kauffman Foundation's ecosystem efforts. Norris is also known for his research into the entrepreneurial mindset and is the most-cited author on entrepreneurial intentions which has led him to studying neuroentrepreneurship and its implications for entrepreneurial learning and education.

• Chapter 1 Crafting Platform Strategy: The Rise, Evolution, and Survival of Business Platforms in an Emerging Economy.- Chapter 2: Dropshipping as a Business Model: The Identity work of Dutch Entrepreneurs.- Chapter 3: Business Model Innovation: Value Creation and Dynamic Capabilities in Platforms.- Chapter 4: Scale-up in platform businesses: The role of the Entrepreneurial team.- Chapter 5: Hierarchization of Platform Businesses Failing Factors: An AHP Approach and Study from Bangladesh.- Chapter 6: Pricing Strategy in the Sharing Economy: Hedonic Pricing Model in C2C Platforms (Case Study: Iran's Eco-Lodges).- Chapter 7: Impact of digital distribution platforms on Spanish publishing companies' pricing policies: A Transaction-Cost Economics perspective.- Chapter 8: Outsourcing Decision, Platforms and Firm Performance: An Integration of TCE and the RBV Approaches.- Chapter 9: Empirical Examination of Users’ Adoption of Online Food Delivery (OFD) Platforms: Using an Extended Technology Acceptance Model.- Chapter 10: Conceptualisation of a co-dyadic-triadic-network value shop framework: Combining media companies' problem-solving and value co-creation stages.- Chapter 11: Purchasing Decision in Platforms: The Interplay Between Cognitive Biases and Learning Styles in Online Purchasing Decisions.