Stephen Ellingson is Professor of Sociology at Hamilton College. He is the author of To Care for Creation: The Emergence of the Religious Environmental Movement and The Megachurch and the Mainline: Remaking Religious Tradition in the Twenty-first Century. He is also the co-author of The Sexual Organization of the City.

"Growing and serving local food is perfectly rational – unless one limits one's definition to economic rationality. Ellingson shows how moral and ethical rationality underpins producers' commitment to sustainability and seasonality, and, more broadly, to the earth itself and the creatures therein. Ellingson's research dramatizes how structures of meaning can join the local with the planetary." (Wendy Griswold, author of American Guides: The Federal Writers' Project and the Casting of American Culture) "Planting with Purpose describes how individuals stay motivated to participate in New York's local food markets during difficult financial times. The book explains how values connected to 'a good life' shape participation in markets with high levels of risk and uncertainty. This is a great book showing the utility of a sociological perspective that challenges mainstream thinking about the economy. It points us towards a framework where culture and morality are central in helping us re-imagine sustainability in markets." (Keith R. Brown, author of Buying into Fair Trade: Culture, Morality and Consumption) "Farm-to-table eating and locavore diets are among the most popular food trends, but what exactly does 'eating local' mean to those who produce the food? In clear and compelling prose, Ellingson reveals the ethical codes and ideals of the local food movement, how they embody a critique of industrialized food systems, and the communities of eaters and growers that emerge from that moral ground." (Christopher R. Henke, author of Cultivating Science, Harvesting Power: Science and Industrial Agriculture in California) "Ellingson confirms that food is more than a capitalist commodity. By emphasizing the morals anchoring local food projects, this book encourages us to think beyond ethical consumption at the grocery check-out -and better appreciate the moral commitments of food producers. This book is an essential and timely contribution for anyone interested in the sociology of food, culture and morality." (Josée Johnston, co-author of Food and Femininity) "The extensive qualitative study provides a deep dive into the lives of local food producers and therefore provides a contribution to our understanding of emotions and values within food production. Ellingson shows the impact of identity, morality, community, and emotions on social action, and therefore also places this book well among research in social action and movements." (Social Forces) "A methodologically rich project … Ellingson convincingly demonstrates how emotions and morals, born from a connection to land, plants, animals, and people, are a decisive force in efforts to imagine and enact food systems beyond those enabled through capitalism." (Journal of Political Ecology)