A 'must' for any professional health collection including discussions of media ethics, and provides a find definition of the placebo effect and its physiological and ethical ramifications. Midwest Book Review Nowadays, we will only buy [readers] if they combine an excellence of editorial taste and readability that beats the temptation of downloading our own selection directly from a journal archive. In this regard, I must admit that the editors of this placebo reader have succeeded in producing a volume worth buying... each section is preceded by a short (but incisive) introduction intended as a road map of the papers to come. These are short and clear, and very accessible for the lay reader. -- David Teira, Ph.D., UNED Metapsychology