Pioneering New Perspectives in the Fashion Industry

Elaine L Ritch is Reader in Fashion, Marketing and Sustainability at Glasgow Caledonian University, UK. She is co-editor of New Perspectives on Critical Marketing and Consumer Society (2021).Catherine Canning is Senior Lecturer in Consumer Behaviour at Glasgow Caledonian University, UK and leads consumer behaviour modules for undergraduates, postgraduates and industry practitioners. She publishes research in international journals and textbooks.Julie McColl is Adjunct Staff at Heriot Watt University, UK, and works across several universities in the UK. She is co-editor of New Perspectives on Critical Marketing and Consumer Society (2021).

• Chapter 1. Introduction; Elaine L Ritch, Catherine Canning, and Julie McColl Disruption Chapter 2. Sustainable Fashion Marketing and Value Creation: Moving Beyond the Cannibalisation of Fashion; Elaine L Ritch Chapter 3. Fashion, Sustainability, and the Free Market; Michelle Blair Gabriel Chapter 4. Change designers: Uprooting the Fashion System through Collective Action; Mairi Lowe and Elaine L Ritch Chapter 5. The ‘whatever’ Phenomenon: Investigating Indifference to Sustainability in the Fashion industry; Claudia E Henninger and Taylor Brydges Chapter 6. Craftivism: Hand Crafted Projects as a Means of Social and Political Expression; Catherine Canning and Julie McColl Chapter 7. The Power of the Climate Activist and Potential for Meaningful Change in the Fashion industry; Paula Hirschgänger, Catherine Canning, and Elaine L Ritch Diversity Chapter 8. The Economics of Exclusion: Why Inclusion Doesn’t Fit Fashion’s Business Model; Michelle Blair Gabriel Chapter 9. Diversity, Inclusivity and Equality in the Fashion Industry; Stephen A Doyle and Christopher M Moore Chapter 10. Expanding the Conversation on Inclusive Retailing: An Exploratory Look at the Servicescape-Related Fashion Retail Experience of Families with Autism; Joanne Shin and Bethan Alexander Chapter 11. Modesty as a Fashion Growth Opportunity? Exploring the potential of : Fashion; Sustainability; Production; Value; Marketing; Noreen Q Siddiqui and Ruth Marciniak Chapter 12. Children’s Clothing vs Children’s Fashion: The Construction of Childhood in Fashion Contextual and Design Approaches of the Childrenswear Apparel in the Global North; Aude Le Guennec Chapter 13. Imperatives of Inclusive Policies on Growth and Challenges of the Fashion Industry in Sub-Saharan Africa; Jane Owoloyi Obonyilo and Ruth Marciniak Sustainability and Circular Fashion Chapter 14. Re-sell-Re-wear: Examining Consumer Behaviour to Advance the Fashion Circular Economy; Elaine L Ritch, Catherine Canning, and Noreen Q Siddiqui Chapter 15. Exploring the Current and Future Potential of Fashion Rental and Resale in the UK -A Case Study on ACS Clothing; Karina McGowan and Eileen Conlan Chapter 16. “I thrifted this 'fit”: Indian Millennials’ Experiences of Online Thrifting; Anjali Iyer and Patsy Perry Chapter 17. Vintage Fashion Consumption as a Sustainable Choice; Julia Michalowska, Julie McColl, and Catherine Canning Chapter 18. Fashion and technology: A Concern over Wearables’ Environmental and Social Implications; Daria Morozova Sustainability, Retail and Marketing Chapter 19. Fashion Embraces Sustainability: An Analysis of Brands; Noelle Hatley Chapter 20. E-commerce is King: Creating Effective Fashion Retail Website Designs; Rosy Boardman and Courtney Chrimes Chapter 21. The Outlook of Luxury Fashion Retailers’ Multiple Channel Distribution Strategies; Huifeng Bai and Julie McColl Chapter 22. The Alchemy of Fashion Influencer Brands: Emergence, Social Identity and Follower-Based Influencer Brand Equity; Abhilash Sugunan Nair and Ruth Marciniak Chapter 23. There Are Three of Us in this Relationship - Sustainability and the Need to future-proof Buyer-Supplier Relations Post Covid-19; Julie Hodson Chapter 24. Conclusion and the Promise of Hope; Catherine Canning, Elaine L Ritch, and Julie McColl