Surabhi Srivastava is a senior researcher (ICSSR Fellow, Ministry of Education, New Delhi), affiliated with the University of Kota, Rajasthan, India. With 24 years as an educator, postdoctoral fellow, author, and editor of 12 books under national and international publications, she is proficient at delving into the prospects for heritage tourism and award-winning alternative tourism strategies. Anita Medhekar is a senior lecturer in economics and affiliated with Central Queensland University (CQU), Rockhampton, Australia, with 35 years of teaching, curriculum development, and research and experience. She has received numerous best research paper awards. Her research interests are in international trade, tourism and health economics, Asia, Australia, and South Asian economic development and growth. Anita has numerous refereed publications in journals, conference proceedings, and book chapters, with eight edited books with international publishers.