"This book provides a solid yet concise introduction to the field of health economics with an emphasis on its application to medicines. The aim of the book is to introduce the non-specialist reader to the theory as well as to the practice of health economics...recommended to anyone wishing to acquire a better, yet critical, understanding of this rapidly emerging field." Health Economist, University of York, The Pharmaceutical Journal, April 2004far as Pharmacoeconomics books go' this one is the nearest thing you'll get to 'un-put-down-able'." Medical Advisor & Pharmaceutical Physician, Pharmaceutical Physician, May 2004