Inbunden, Engelska, 2007

Persuasive Messages

The Process of Influence

Av William Benoit, Pamela Benoit

1809 kr

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Beskrivning

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and applicationOffers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messagesCovers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned actionTeaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politicsLecturer resources available at www.blackwellpublishing.com/benoit

Produktinformation

Utgivningsdatum: 2007-12-18
Mått: 180 x 254 x 27 mm
Vikt: 653 g
Format: Inbunden
Språk: Engelska
Antal sidor: 288
Förlag: John Wiley and Sons Ltd
ISBN: 9781405158206

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Mer information

William L. Benoit is Professor of Communication at the University of Missouri-Columbia and editor of the journal Communication Studies. He and his co-author Pamela J. Benoit were jointly awarded the Daniel Rohrer Award for research in argumentation by the American Forensic Association.Pamela J. Benoit is Vice Provost for Advanced Studies, Dean of the Graduate School, and Professor of Communication at the University of Missouri-Columbia. She has been awarded the William T. Kemper Fellowship for Excellence in Teaching as well as several other recognitions for contributions to research, teaching, and service.

Recensioner i media

"The theoretical part of the book presents the key concepts to understanding the processes of social influence and persuasion." (PsycCritiques, June 2009) “The blending of classical rhetoric and contemporary persuasion theory and meta-analysis results as applied to everyday practice represents an exciting and remarkable achievement. Understandable and comprehensive, the Benoits begin the next generation of textbooks.”Mike Allen, UW-Milwaukee“This clearly written book [does] a particularly good job of combining theory and application. References [are] comprehensive, … and the material well presented and accessible. Recommended.” (Choice)

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