Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
This book investigates how persuasion relates to values in self-improvement literature, revealing the discursive practices used to persuade and engage their readers, and construct a credible persona.
Jeremy Koay is a New Zealand-based independent researcher and an education consultant at EduMaxi. His research interests include discourse analysis, English for specific purposes, genre studies, functional linguistics and applied linguistics.
Chapter 1. Introduction.- Chapter 2. What are self-improvement books?.- Chapter 3. What values underpin self-improvement books?.- Chapter 4. Persuasion in context.- Chapter 5. How do writers use language to gain readers’ trust?.- Chapter 6. How do writers engage their readers?.- 7. Conclusion.
