Persuasion Equation: The Subtle Science of Getting Your Way

Häftad, Engelska, 2015

269 kr

Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

How do you get people to see things your way? Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say “yes” and learn how to:Radiate an aura of expertiseWin trust and leverage credibilityBuild a business case that appeals to both heart and mindAdapt for personality, gender, and generational differencesUse language strategicallyPerfect the five-step persuasion processGenerate group buy-inMaster organizational politicsFrom crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.

Produktinformation

Utgivningsdatum2015-06-16
Mått60 x 90 x 6 mm
Vikt1 g
FormatHäftad
SpråkEngelska
Antal sidor240
FörlagHarperCollins Focus
ISBN9780814434178

Tillhör följande kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap

CONTENTS Foreword by Alan Weiss vii Acknowledgments x Introduction 1 1 Persuasion Fundamentals The Basics You Need to Know, and Why You Need to Know Them 5 2 Decision Making The Surprising Reasons People Say Yes and No 25 3 Targets, Technology, and Tactics Because It's Not About You, It's About Them 46 4 Building Your Business Case Creating the Logical and Emotional Foundations of Your Argument 65 5 The Credibility Crucible How You Get It, Why You Lose It, and How You Win It Back 92 6 Power Language Verbal and Nonverbal Communication Tools to Skyrocket Your Success 106 7 Persuasive Processes A Five-Step Sequence to Yes 128 8 Persuasion 360 How to Get Agreement, Up, Down, and All Around 145 9 Persuasion 911 What to Do When Your Persuasion Attempts Go Awry 162 10 Yes Success What to Do When Your Target Agrees (and Why Most People Don't Get This Right) 175 11 Your Persuasion Action Plan How to Get a 10,000:1 Return on Your Investment in This Book 189 12 The Psychology of Self-Persuasion The First Person Who Needs to Say Yes . . . Is You 203 Bibliography 217 Index 219