Persuading People

An Introduction to Rhetoric

Häftad, Engelska, 2014

Av Robert Cockcroft, Susan Cockcroft, Craig Hamilton, Laura Hidalgo Downing

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This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.Now thoroughly revised and expanded, the second edition of this successful text includes:- Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion- Extended and updated examples of rhetoric in action- Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice- A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises

Produktinformation

Utgivningsdatum2014-03-31
Mått138 x 216 x 19 mm
Vikt399 g
FormatHäftad
SpråkEngelska
Antal sidor208
Upplaga3
FörlagBloomsbury Publishing PLC
ISBN9781137003676

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'The detailed rhetorical analysis of the many textual examples is simply astonishing, and the tone and accessibility are right on target.' Scott Wible, University of Maryland, USA 'A standard textbook in my rhetoric classes for years, this updated edition makes a classic in the field available for a new generation of students and teachers.' Johan Siebers, University of Central Lancashire, UK 'Persuading People is by far the best introduction to classical rhetoric; the ancient art comes to life through fine examples of political and literary persuasion...' Stavroula Varella, University of Chichester, UK