Personalising public services

Catherine Needham is Senior Lecturer in the School of Politics and International Relations at Queen Mary, University of London. She has written extensively on public service reform.

• Personalisation as narrative; Paternalism, consumerism and personalisation; Personalised public services; Policy translation: how personalisation spreads; Commissioning personalised services; Personalising the front-line; Personalisation, citizenship and the state; Conclusion.

"Catherine Needham's thoughtful and nuanced analysis of personalisation makes this essential reading for students of social policy. This accessible and scholarly book also makes a major contribution to the policy analysis literature." Marian Barnes, University of Brighton