Anne Kerr is Professor of Sociology at the University of GlasgowChoon Key Chekar is a Senior Research Associate at the University of LancasterEmily Ross is a Research Fellow at the University of EdinburghJulia Swallow is a Wellcome Trust Senior Research Fellow in Humanities and Social Sciences at the University of EdinburghSarah Cunningham-Burley is Professor of Medical and Family Sociology at the University of Edinburgh

• Introduction: Exploring personalised cancer medicine1 Personalising cancer treatment and diagnosis through genomic medicine2 Genomic techniques in standard care: Gene expression profiling in early stage breast cancer3 Molecular profiling for advanced gynaecological cancer: prolonging foreshortened futures4 Optimising personalisation: Adaptive trials for intractable cancers5 Genomics at Scale: Participation to build the bioeconomy6 Going Private: Digital culture and personalised medicine7 At the limits of participationConclusion: Future craftingBibliographyIndex