Permanent Campaigning in Canada

Alex Marland is an associate professor of political science and an associate dean at Memorial University of Newfoundland and a leading expert on political marketing in Canada. He is the author of Brand Command: Canadian Politics and Democracy in the Age of Message Control and was the lead editor of Political Marketing in Canada, Political Communication in Canada: Meet the Press and Tweet the Rest, and "Canadian Election Analysis 2015: Communication, Strategy and Democracy." Prior to entering academia, he worked in the public and private sectors in Ottawa and St. John's. Thierry Giasson is a professor of political science and the director of the Groupe de recherche en communication politique (GRCP) at Université Laval. He is also a past president of the Société québécoise de science politique. He has published on political communication, political journalism, and digital politics in Canadian and comparative contexts and is coeditor, with Alex Marland, of the series Communication, Strategy, and Politics at UBC Press. Anna Lennox Esselment is an assistant professor and associate chair of the Department of Political Science at the University of Waterloo. She is also a director of the Canadian Study of Parliament Group and a board member of the Laurier Institute for the Study of Public Opinion and Policy. She has published about parties, elections, and partisanship in the Canadian Journal of Political Science, Canadian Journal of Public Administration, and Publius: The Journal of Federalism. Contributors: Amanda Clarke, David Coletto, Kenneth Cosgrove, Jonathan Craft, Anna Lennox Esselment, Tom Flanagan, Mary Francoli, Thierry Giasson, Phillipe Lagassé, Mireille Lalancette, Andrea Lawlor, Mario Levesque, J.P. Lewis, Alex Marland, Maria Mathews, David McGrane, Denver McNeney, Steve Patten, Tamara A. Small, Sofia Tourigny-Koné, André Turcotte, Simon Vodrey, and Paul Wilson

• Foreword / Tom FlanaganPart 1: Theoretical Parameters1 Welcome to Non-Stop Campaigning / Alex Marland, Anna Lennox Esselment, and Thierry Giasson2 Governing on the Front Foot: Politicians, Civil Servants, and the Permanent Campaign in Canada / Jonathan Craft3 Databases, Microtargeting, and the Permanent Campaign: A Threat to Democracy? / Steve PattenPart 2: Political Parties4 Media-Party Parallelism: How the Media Covers Party Messaging / Andrea Lawlor5 "Friend, Can You Chip in $3?": Canadian Political Parties' Email Communication and Fundraising / Alex Marland and Maria Mathews6 Online, All the Time: The Strategic Objectives of Canadian Opposition Parties / Thierry Giasson and Tamara A. Small7 Permanent Polling and Governance / André Turcotte and Simon Vodrey 8 Election Preparation in the Federal NDP: The Next Campaign Starts the Day after the Last One Ends / David McGranePart 3: Governance9 Institutional Change, Permanent Campaigning, and Canada's Fixed Election Date Law / Phillipe Lagassé10 Preaching to the Choir in Case It Is Losing Faith: Government Advertising's Direct Electoral Consequences / Denver McNeney and David Coletto11 The Obama Approach in Canada: Lessons in Leadership Branding / J.P. Lewis and Kenneth Cosgrove12 Campaigning from the Centre / Anna Lennox Esselment and Paul Wilson13 Permanent Campaigning and Digital Government / Amanda Clarke and Mary Francoli14 24 Seven Videostyle: Blurring the Lines and Building Strong Leadership / Mireille Lalancette and Sofia Tourigny-Koné15 Vulnerable Populations and the Permanent Campaign: Disability Organizations as Policy Entrepreneurs / Mario Levesque16 Permanent Campaigning: Changing the Nature of Canadian Democracy / Anna Lennox Esselment, Alex Marland, and Thierry GiassonGlossary; List of Contributors; Index

The existing literature on this topic reflects a series of disparate thoughts about political behaviour, political communication, and public administration - thoughts that the editors and contributors successfully unite under a common set of theoretical assumptions and methodological commitments. - William Wilson, University of Ottawa (British Journal of Canadian Studies, Vol. 33.1) The editors have collected essays that examine the rise of permanent campaigning in Canada and its implications for politics and governing … Though the authors of the essays appear to connect most of these developments to Harper, most suggest the long-term implications are yet to be seen, speculating that Justin Trudeau's "sunny ways" might bring some changes. Summing Up: Recommended. Upper-division undergraduates through faculty. - J. F. Kraus, Wagner College (CHOICE)