Ashley Tudor is a design strategist who has worked with Fortune 500 companies and small start-ups to tackle tough health-related issues such as creating dieting programs, designing strategies to help food companies fight obesity, conceiving new medical devices for primary care physicians, and developing online tools to help people use food as medicine. Ashley advocates a Paleo or “real food” diet from quality sources. She is an avid outdoorsperson, hunter, and field-to-table chef. She loves any excuse to get into the mountains, valleys, and fields, especially to search out her own food. She has won national awards for her easy, healthy, delicious recipes. Living in the heart of Silicon Valley, Ashley seeks to apply new technologies to give people tools to take control of their health, avoid disease altogether, and work effectively with healthcare providers. She focuses on moving the dialogue beyond “calories in, calories out” and providing frameworks to help people engage with their health. She is an avid self-tracker and a member of the Quantified Self community. Ashley is the author of Sweet Potato Power: Smart Carbs Paleo and Personalized. She has been a visiting lecturer at Stanford University, the Wharton School, and IDSA. She studied political economy and sociology at Dartmouth College and Oxford University. Ashley lives and works in San Francisco, California.