The Perfect Fit shows us how globalization works through the many people and places involved in making women’s shoes.We know a lot about how clothing and shoes are made cheaply, but very little about the process when they are made beautifully. In The Perfect Fit, Claudio E. Benzecry looks at the craft that goes into designing shoes for women in the US market, revealing that this creative process takes place on a global scale. Based on unprecedented behind-the-scenes access, The Perfect Fit offers an ethnographic window into the day-to-day life of designers, fit models, and technicians as they put together samples and prototypes, showing how expert work is a complement to and a necessary condition for factory exploitation.Benzecry looks at the decisions and constraints behind how shoes are designed and developed, from initial inspiration to the mundane work of making sure a size seven stays constant. In doing so, he also fosters an original understanding of how globalization works from the ground up. Drawing on five years of research in New York, China, and Brazil, The Perfect Fit reveals how creative decisions are made, the kinds of expertise involved, and the almost impossible task of keeping the global supply chain humming.
Claudio E. Benzecry is associate professor of communication studies and sociology (by courtesy) at Northwestern University. He is the author of The Opera Fanatic: Ethnography of an Obsession and the coeditor of Social Theory Now, also published by the University of Chicago Press.
Preface: The Frailty of Commodity ChainsChapter 1: From Head to ToePart 1: From the Designer’s Point of ViewChapter 2: From “the Global” to “the Girl”Chapter 3: When Is a Shoe a Shoe?Part 2: Feet and FitChapter 4: The World at Her Fit: Scale-Making, Uniqueness, and StandardizationChapter 5: Cinderella on the Pearl River Delta: Who Has the Power to Translate?Part 3: The Global in the Rearview MirrorInterlude: A Landscape of FactoriesChapter 6: The Ruins and Rubble of Novo Hamburgo: Skill and Melancholia in a Global Shoe TownConclusion: What Did We Learn about Globalization by Looking at Shoes?Coda: Shoe Is a Gipsy BusinessAcknowledgmentsNotesReferencesIndex
"The Perfect Fit is a strong contribution to the literature on creative work, globalization, and the production of knowledge. And one, I think, that is well worth the read."