Joseph Uscinski is Assistant Professor of Political Science at the University of Miami.

• Acknowledgments 1. Introduction: Whose News? 2. Informational Demands for News: Agenda Setting and Audience Influence 3. Demands for Gratification: Competing in the National News Economy 4. Perpetual Feedback: Monitoring the New Media Environment 5. Where Can We Go? Consuming Responsibly Notes References Index About the Author

"The People's News is required reading for anyone concerned about news media's role in American society. Although it is convenient to see the media's shortcoming through the lenses of corporate profits or political ideology, the systematic analyses and rich examples in this book make a provocative case that the audiences are themselves more to blame. Anyone interested in explaining the quality of news content will have to confront this argument head on." - Scott McClurg,Professor of Political Science, Southern Illinois University "Supported by sophisticated empirical analyses, detailed examples, compelling logic, and clear prose, The Peoples News makes a convincing case that the U.S. news media provides the public with what it wants rather than what it needs. And, unfortunately, what we want may be hazardous to our (civic) health." - Michael Delli Carpini,Dean, Annenberg School for Communication, University of Pennsylvania "We not have the tools at our disposal to uncover these systematic but gradual effects both from and on media. Uscinski does so here in a largely precise and perceptive way, makingThe Peoples Newsan important work for media effects scholars." (Political Science Quarterly)

Joseph Uscinski is Assistant Professor of Political Science at the University of Miami.

• Acknowledgments 1. Introduction: Whose News? 2. Informational Demands for News: Agenda Setting and Audience Influence 3. Demands for Gratification: Competing in the National News Economy 4. Perpetual Feedback: Monitoring the New Media Environment 5. Where Can We Go? Consuming Responsibly Notes References Index About the Author

"The People's News is required reading for anyone concerned about news media's role in American society. Although it is convenient to see the media's shortcoming through the lenses of corporate profits or political ideology, the systematic analyses and rich examples in this book make a provocative case that the audiences are themselves more to blame. Anyone interested in explaining the quality of news content will have to confront this argument head on." - Scott McClurg,Professor of Political Science, Southern Illinois University "Supported by sophisticated empirical analyses, detailed examples, compelling logic, and clear prose, The Peoples News makes a convincing case that the U.S. news media provides the public with what it wants rather than what it needs. And, unfortunately, what we want may be hazardous to our (civic) health." - Michael Delli Carpini,Dean, Annenberg School for Communication, University of Pennsylvania "We not have the tools at our disposal to uncover these systematic but gradual effects both from and on media. Uscinski does so here in a largely precise and perceptive way, makingThe Peoples Newsan important work for media effects scholars." (Political Science Quarterly)

Joseph Uscinski is Assistant Professor of Political Science at the University of Miami.

• Acknowledgments 1. Introduction: Whose News? 2. Informational Demands for News: Agenda Setting and Audience Influence 3. Demands for Gratification: Competing in the National News Economy 4. Perpetual Feedback: Monitoring the New Media Environment 5. Where Can We Go? Consuming Responsibly Notes References Index About the Author

"The People's News is required reading for anyone concerned about news media's role in American society. Although it is convenient to see the media's shortcoming through the lenses of corporate profits or political ideology, the systematic analyses and rich examples in this book make a provocative case that the audiences are themselves more to blame. Anyone interested in explaining the quality of news content will have to confront this argument head on." - Scott McClurg,Professor of Political Science, Southern Illinois University "Supported by sophisticated empirical analyses, detailed examples, compelling logic, and clear prose, The Peoples News makes a convincing case that the U.S. news media provides the public with what it wants rather than what it needs. And, unfortunately, what we want may be hazardous to our (civic) health." - Michael Delli Carpini,Dean, Annenberg School for Communication, University of Pennsylvania "We not have the tools at our disposal to uncover these systematic but gradual effects both from and on media. Uscinski does so here in a largely precise and perceptive way, makingThe Peoples Newsan important work for media effects scholars." (Political Science Quarterly)