PDMA ToolBook 2 for New Product Development

PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign. STEPHEN M. SOMERMEYER is a Relationship Manager at YourEncore in Indianapolis, Indiana.

• Contributors. Introduction.PART 1: ORGANIZATIONAL TOOLS. 1. Achieving Growth Through an Innovative Culture (E. Seamon).2. Bridging Radical and Other Major Innovations Successfully to Market: Bridging the Transition from R&D to Operations (G. O'Connor, et al.).3. Turning Technical Advantage into Product Advantage (S. Markham & A. Kingon). 4. Enhancing Organizational Knowledge Creation for Breakthrough Innovation: Tools and Techniques (P. Koen, et al.).5. Building Creative Virtual New Product Development Teams (R. Leenders, et al.).6. Build Stronger Relationships to Improve Codevelopment Performance (M. Deck).PART 2: TOOLS FOR IMPROVING THE FUZZY FRONT END.7. The Voice of the Customer (G. Katz).8. Creating the Customer Connection: Anthropological/Ethnographic Needs Discovery (B. Perry, et al.). 9. Shifting Your Customers into "Wish Mode": Tools for Generating New Product Ideas and Breakthroughs (J. Magidson).10. The Birth of Novelty: Ensuring New Ideas Get a Fighting Chance (K. Dorval & K. Lauer).PART 3: TOOLS FOR MANAGING THE NPD PROCESS.11. Establishing Quantitative Economic Value for Product and  Service Features: A Method for Customer Case Studies (K. Otto, et al.).12. Integrating a Requirements Process into New Product Development (C. Brodie). 13. Toolkits for User Innovation (E. von Hippel).14. IT-Enabling the Product Development Process (H. Dittmer & P. Gordon).PART 4: TOOLS FOR MANAGING THE NPD PORTFOLIO AND PIPELINE.15. Product and Technology Mapping Tools for Planning and Portfolio Decision Making (R. Albright & B. Nelson).16. Decision Support Tools for Effective Technology Commercialization (K. Schwartz, et al.).17. Spiral-Up Implementation of NPD Portfolio and Pipeline Management (P. O'Connor).The PDMA Glossary for New Product Development.About PDMA.Index.