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Belliveau, Griffin, Paul Belliveau, Abbie Griffin, Stephen Somermeyer - PDMA ToolBook 1 for New Product Development, Inbunden

Inbunden, Engelska, 2002

Del 2 i serien Product Development and Management ToolBooks

PDMA ToolBook 1 for New Product Development

Av Belliveau, Griffin, Paul Belliveau, Abbie Griffin, Stephen Somermeyer

1649 kr

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Beskrivning
Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product. Includes sections on benchmarking and changing your new product development process and managing your product portfolio.
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PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign. STEPHEN M. Somermeyer is Relationship Manager, YourEncore, Indianapolis, Indiana.

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"...authoritative book edited by respected authors...a worthwhile addition to the NPD field..." (R & D Management, Vol 33(4), 2003)

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