Måns Nilsson is Deputy Director for Research at the Stockholm Environment Institute and Visiting Professor in Environmental Strategies Research at the Royal Institute of Technology (KTH), Stockholm, SwedenKarl Hillman is Senior Lecturer in Environmental Engineering at the University of Gävle, Gävle, SwedenAnnika Rickne is Professor at the Institute for Innovation and Entrepreneurship at the School of Business, Economics and Law at Gothenburg University, Gothenburg, SwedenThomas Magnusson is Associate Professor at the Department of Management and Engineering, Linköping University, Linköping, Sweden