Paul Rand: a Designer's Art

Paul Rand (1914–1996) was one of the most influential American graphic designers of the twentieth century. In addition to teaching graphic design at Yale for nearly thirty years, he designed the iconic logos for ABC, IBM and UPS.

"Heralded by many as one of the fathers of modern branding, Paul Rand has several inspiring books to his name. Design, Form and Chaos is fantastic to immerse yourself in his talent for simplicity, and to explore the thinking behind some of his best-known identities. A Designer's Art, meanwhile, probes more deeply into the process of graphic design in general: why it's important; the impact it can have on society; what works, what doesn't, and most importantly, why."