Phillip McIntyre is a Professor of Communication and Media at the University of Newcastle, Australia where he researches creativity and innovation. Phillip has published widely with a particular focus on the creative processes involved in various aspects of music including songwriting, sound engineering, and record production. He is the author of Creativity and Cultural Production: Issues for Media Practice (2012), co-editor of Creativity as a System in Action (2016), and co-author of Educating for Creativity within Higher Education (2018). Phillip also has extensive experience within the music industry. Paul Thompson is a professional recording engineer and producer who has worked in the music industry for over 15 years. He is currently a Reader in Popular Music at Leeds Beckett University in Leeds School of Arts, and his research is centered on record production, audio education, popular music heritage, creativity and cultural production in popular music. His book ‘Creativity in the Recording Studio: Alternative Takes’ was published in early 2019 by Palgrave MacMillan.

• Chapter 1. Background to the Study: The Systems Approach to Creativity.- Chapter 2. Paul McCartney as a Performing Musician.- Chapter 3. Paul McCartney and the Creation of ‘Yesterday’.- Chapter 4. Paul McCartney and the Creation of ‘Paperback Writer’: Examining the Flow of Ideas and Knowledge Between Scalable Creative Systems.- Chapter 5. Paul Mcartney’s Major Creative Collaborators: John Lennon and the Creative System.- Chapter 6. Paul McCartney as Record Producer: Complete Immersion in the Creative System.- Chapter 7. Paul McCartney’s Multiple Creative and Business Ventures.

“This book’s function, it is a serious, academic-minded reader for those interested in McCartney’s one-of-a-kind creative process.  … I give this scholarly book 4 out of 4 … .” (Amy Hughes, beatles-freak.com, March 8, 2022)

Phillip McIntyre is a Professor of Communication and Media at the University of Newcastle, Australia where he researches creativity and innovation. Phillip has published widely with a particular focus on the creative processes involved in various aspects of music including songwriting, sound engineering, and record production. He is the author of Creativity and Cultural Production: Issues for Media Practice (2012), co-editor of Creativity as a System in Action (2016), and co-author of Educating for Creativity within Higher Education (2018). Phillip also has extensive experience within the music industry. Paul Thompson is a professional recording engineer and producer who has worked in the music industry for over 15 years. He is currently a Reader in Popular Music at Leeds Beckett University in Leeds School of Arts, and his research is centered on record production, audio education, popular music heritage, creativity and cultural production in popular music. His book ‘Creativity in the Recording Studio: Alternative Takes’ was published in early 2019 by Palgrave MacMillan.

• Chapter 1. Background to the Study: The Systems Approach to Creativity.- Chapter 2. Paul McCartney as a Performing Musician.- Chapter 3. Paul McCartney and the Creation of ‘Yesterday’.- Chapter 4. Paul McCartney and the Creation of ‘Paperback Writer’: Examining the Flow of Ideas and Knowledge Between Scalable Creative Systems.- Chapter 5. Paul Mcartney’s Major Creative Collaborators: John Lennon and the Creative System.- Chapter 6. Paul McCartney as Record Producer: Complete Immersion in the Creative System.- Chapter 7. Paul McCartney’s Multiple Creative and Business Ventures.

“This book’s function, it is a serious, academic-minded reader for those interested in McCartney’s one-of-a-kind creative process.  … I give this scholarly book 4 out of 4 … .” (Amy Hughes, beatles-freak.com, March 8, 2022)

Phillip McIntyre is a Professor of Communication and Media at the University of Newcastle, Australia where he researches creativity and innovation. Phillip has published widely with a particular focus on the creative processes involved in various aspects of music including songwriting, sound engineering, and record production. He is the author of Creativity and Cultural Production: Issues for Media Practice (2012), co-editor of Creativity as a System in Action (2016), and co-author of Educating for Creativity within Higher Education (2018). Phillip also has extensive experience within the music industry. Paul Thompson is a professional recording engineer and producer who has worked in the music industry for over 15 years. He is currently a Reader in Popular Music at Leeds Beckett University in Leeds School of Arts, and his research is centered on record production, audio education, popular music heritage, creativity and cultural production in popular music. His book ‘Creativity in the Recording Studio: Alternative Takes’ was published in early 2019 by Palgrave MacMillan.

• Chapter 1. Background to the Study: The Systems Approach to Creativity.- Chapter 2. Paul McCartney as a Performing Musician.- Chapter 3. Paul McCartney and the Creation of ‘Yesterday’.- Chapter 4. Paul McCartney and the Creation of ‘Paperback Writer’: Examining the Flow of Ideas and Knowledge Between Scalable Creative Systems.- Chapter 5. Paul Mcartney’s Major Creative Collaborators: John Lennon and the Creative System.- Chapter 6. Paul McCartney as Record Producer: Complete Immersion in the Creative System.- Chapter 7. Paul McCartney’s Multiple Creative and Business Ventures.

“This book’s function, it is a serious, academic-minded reader for those interested in McCartney’s one-of-a-kind creative process.  … I give this scholarly book 4 out of 4 … .” (Amy Hughes, beatles-freak.com, March 8, 2022)