Noam Lupu is Assistant Professor of Political Science and Trice Faculty Scholar at the University of Wisconsin, Madison. His research has appeared in the American Journal of Political Science, American Political Science Review, Comparative Political Studies, Political Behavior, and World Politics, among others. His dissertation, on which this book is based, won the Gabriel A. Almond Award and Juan Linz Prize. In 2014, he received the Emerging Scholar Award from the Political Organizations and Parties section of the American Political Science Association.

• 1. Why do parties break down?; 2. Brand dilution and party breakdown; 3. Explaining party breakdown across Latin America; 4. Argentina - Peronism survives, radicals collapse; 5. Venezuela - AD and COPEI break down; 6. Party brands and mass partisanship - experimental evidence; 7. Party brands and mass partisanship in comparative perspective; 8. Parties, partisanship, and democracy: conclusions.

'Why do established parties sometimes dramatically collapse, often within a single electoral cycle? Lupu's persuasive answer is that such collapse occurs when parties switch positions, make unholy alliances with former adversaries, and converge on the policy positions of their opponents in order to attract floating voters and win the next election. When leaders thus 'dilute the party brand', parties hemorrhage partisans and are in turn left defenseless against the wrath of the electorate in hard times. Party Brands in Crisis challenges the way we think about partisanship and deserves to be read by students of political parties everywhere.' Frances Hagopian, Harvard University, Massachusetts

Noam Lupu is Assistant Professor of Political Science and Trice Faculty Scholar at the University of Wisconsin, Madison. His research has appeared in the American Journal of Political Science, American Political Science Review, Comparative Political Studies, Political Behavior, and World Politics, among others. His dissertation, on which this book is based, won the Gabriel A. Almond Award and Juan Linz Prize. In 2014, he received the Emerging Scholar Award from the Political Organizations and Parties section of the American Political Science Association.

• 1. Why do parties break down?; 2. Brand dilution and party breakdown; 3. Explaining party breakdown across Latin America; 4. Argentina - Peronism survives, radicals collapse; 5. Venezuela - AD and COPEI break down; 6. Party brands and mass partisanship - experimental evidence; 7. Party brands and mass partisanship in comparative perspective; 8. Parties, partisanship, and democracy: conclusions.

'Why do established parties sometimes dramatically collapse, often within a single electoral cycle? Lupu's persuasive answer is that such collapse occurs when parties switch positions, make unholy alliances with former adversaries, and converge on the policy positions of their opponents in order to attract floating voters and win the next election. When leaders thus 'dilute the party brand', parties hemorrhage partisans and are in turn left defenseless against the wrath of the electorate in hard times. Party Brands in Crisis challenges the way we think about partisanship and deserves to be read by students of political parties everywhere.' Frances Hagopian, Harvard University, Massachusetts

Noam Lupu is Assistant Professor of Political Science and Trice Faculty Scholar at the University of Wisconsin, Madison. His research has appeared in the American Journal of Political Science, American Political Science Review, Comparative Political Studies, Political Behavior, and World Politics, among others. His dissertation, on which this book is based, won the Gabriel A. Almond Award and Juan Linz Prize. In 2014, he received the Emerging Scholar Award from the Political Organizations and Parties section of the American Political Science Association.

• 1. Why do parties break down?; 2. Brand dilution and party breakdown; 3. Explaining party breakdown across Latin America; 4. Argentina - Peronism survives, radicals collapse; 5. Venezuela - AD and COPEI break down; 6. Party brands and mass partisanship - experimental evidence; 7. Party brands and mass partisanship in comparative perspective; 8. Parties, partisanship, and democracy: conclusions.

'Why do established parties sometimes dramatically collapse, often within a single electoral cycle? Lupu's persuasive answer is that such collapse occurs when parties switch positions, make unholy alliances with former adversaries, and converge on the policy positions of their opponents in order to attract floating voters and win the next election. When leaders thus 'dilute the party brand', parties hemorrhage partisans and are in turn left defenseless against the wrath of the electorate in hard times. Party Brands in Crisis challenges the way we think about partisanship and deserves to be read by students of political parties everywhere.' Frances Hagopian, Harvard University, Massachusetts