Anukrati Sharma is Associate Professor in the Faculty of Commerce and Management at the University of Kota, Rajasthan, India. She is editor of Sustainable Tourism Development: Futuristic Approaches (2019), Sustainable Destination Branding and Marketing: Strategies for Tourism Development (2019) and co-editor of Tourism Events in Asia: Marketing and Development (2018).Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He is the editor of Tourism Marketing in Bangladesh: An Introduction (2020) and is co-editor of Tourism Events in Asia: Marketing and Development (2018).