Outthink the Competition

How a New Generation of Strategists Sees Options Others Ignore

Inbunden, Engelska, 2012

Av Kaihan Krippendorff

299 kr

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A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the "Outthinkers" "Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists.Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include: Discover the Eight Dimensions of DisruptionLearn to play by the Outthinker PlaybookDevelop the Five Habits of the OutthinkerImplement the Outthinker ProcessIt's time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight.

Produktinformation

Utgivningsdatum2012-01-27
Mått147 x 229 x 23 mm
Vikt386 g
FormatInbunden
SpråkEngelska
Antal sidor256
FörlagJohn Wiley & Sons Inc
ISBN9781118105085

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KAIHAN KRIPPENDORFF is is a business strategist, author, and investor. A former consultant with McKinsey & Co., Kaihan works globally with ambitious large and medium-sized corporations, including Microsoft, L'Oreal, and Johnson & Johnson, teaching executives and entrepreneurs how to unleash their strategic creativity to raise their organization's performance. Kaihan also blogs for FastCompany.com, is an active public speaker, and is regularly featured in key business media outlets. His previous books include The Art of the Advantage, Hide a Dagger Behind a Smile, and The Way of Innovation. Learn more at www.kaihan.net.

Acknowledgments ix PART 1 THE FOUNDATION 1Chapter 1 Evolution through Revolution 3Chapter 2 Today’s Business Revolution 14PART 2 THE NEW OUTTHINKER PLAYBOOK 29Chapter 3 Move Early to the Next Battleground 35Chapter 4 Coordinate the Uncoordinated 43Chapter 5 Force Two-Front Battles 54Chapter 6 Be Good 64Chapter 7 Create Something Out of Nothing 75PART 3 THE FIVE HABITS OF OUTTHINKERS 85Chapter 8 Mental Time Travel 87Chapter 9 Attacking the Interconnected System 94Chapter 10 Frame Shifting 100Chapter 11 A Disruptive Mind-Set 106Chapter 12 Shaping Perceptions 118PART 4 APPLY THE OUTTHINKER PROCESS 127Chapter 13 Step 1: Imagine 131Chapter 14 Step 2: Dissect 137Chapter 15 Step 3: Expand 144Chapter 16 Step 4: Analyze 149Chapter 17 Step 5: Sell 155PART 5 REBUILDING THE ORGANIZATION FROM WITHIN 161Chapter 18 Phase 1: Establish Multiple Points of Differentiation 163Chapter 19 Phase 2: Create Playbook Asymmetry 173Chapter 20 Phase 3: Construct an Outthinker Culture 181Appendix A The Research 193Appendix B The 36 Stratagems 197Appendix C Tools 211Notes 217Index 225