Organizing Amazon

Tom Vickers is Associate Professor of Sociology and Director of the GMB-NTU Work Futures Research Observatory at Nottingham Trent University. He has been engaged with movements resisting capitalism exploitation and oppression for more than two decades.

• 1. IntroductionEssay 1: What We Have Achieved Is Not a List of Accomplishments, It’s a Transformation - Ceferina Floresca Javier2. Introducing the GMB Union Essay 2: Managing an Organising Team in the Amazon Campaign - Amanda Gearing3. Reaching the Whole WorkforceEssay 3: How Amazon Tried To Persuade Workers Against the Union - Louveza IqbalEssay 4: Stopping, Watching and Listening: The Importance of Mindfulness for Organising - Rachel Fagan4. Sustaining Action and Engagement Essay 5: Reflections on the Fight for Statutory Union Recognition at BHX4 - Stuart Richards5. Developing LeadershipEssay 6: Representing Members Inside Amazon - Paramanathan PradeepEssay 7: Agitate, Educate, Organise! How We Trained and Developed Workplace Leaders - Tom Rigby6. Responding to Workers’ Needs and ConcernsEssay 8: Applying Personal Experience and Community Work in Organising at Amazon - Ferdousara Uddin7. Building Wider SupportEssay 9: Why We Need an International Alliance Against Amazon - Garfield Hylton8. Principles of the Coventry Model9. ConclusionAppendix 1. Case Study Questions for TeachingAppendix 2. Methodology: An Activist EthnographyAppendix 3. Coding Framework

"Particularly valuable to readers familiar with UK labor relations [while] those outside the UK will be most informed by the analysis of rank-and-file worker leadership development, likely relevant to the success of union organizing efforts worldwide. Recommended." CHOICE