Allen I. Kraut is an industrial/organizational psychologist. After directing personnel research at IBM for twenty-five years, he is now professor of management at City University of New York's Baruch College and president of Kraut Associates, a human resource consulting firm based in Rye, New York. ABRAHAM K. KORMAN is an eminent and widely published industrial/organizational psychologist and Wollman Distinguished Professor of Management at City University of New York's Baruch College.

• Foreward: Manuel London. PURPOSES AND USES. 1. Organizational Surveys: Tools for Assessment and Research. 2. The Organizational Survey as an Intervention for Change. 3. The Role of Surveys in Transforming Culture: Data, Knowledge,and Action. 4. Driving Change Through Surveys: Aligning Employees, Customers,and Other Key Stakeholders. 5. Multisource (360-Degree) Feedback: Surveys for Individual andOrganizational Development. THE SURVEY PROCESS. 6. Planning and Conductiing the Survey: Keeping Strategic Purposein Mind. 7. Setting Expectaions and Reporting Results: Conversations withTop Management. 8. Dealing with the Data: Collection, Process, and Analysis. 9. Applying Alternative Survey Methods. 10. Feedback, Action Planning, and Follow-Through. SPECIAL APPLICATIONS. 11. Life in the Consortium: The Mayflower Group. 12. The Multinational Opinion Survey. 13. Linking Survey Results to Customer Satisfaction and BusinessPerformance. 14. Federal Government Surveys: Recent Practices and FutureDirections. 15. Ethical Concerns and Organizational Surveys.

Allen I. Kraut is an industrial/organizational psychologist. After directing personnel research at IBM for twenty-five years, he is now professor of management at City University of New York's Baruch College and president of Kraut Associates, a human resource consulting firm based in Rye, New York. ABRAHAM K. KORMAN is an eminent and widely published industrial/organizational psychologist and Wollman Distinguished Professor of Management at City University of New York's Baruch College.

• Foreward: Manuel London. PURPOSES AND USES. 1. Organizational Surveys: Tools for Assessment and Research. 2. The Organizational Survey as an Intervention for Change. 3. The Role of Surveys in Transforming Culture: Data, Knowledge,and Action. 4. Driving Change Through Surveys: Aligning Employees, Customers,and Other Key Stakeholders. 5. Multisource (360-Degree) Feedback: Surveys for Individual andOrganizational Development. THE SURVEY PROCESS. 6. Planning and Conductiing the Survey: Keeping Strategic Purposein Mind. 7. Setting Expectaions and Reporting Results: Conversations withTop Management. 8. Dealing with the Data: Collection, Process, and Analysis. 9. Applying Alternative Survey Methods. 10. Feedback, Action Planning, and Follow-Through. SPECIAL APPLICATIONS. 11. Life in the Consortium: The Mayflower Group. 12. The Multinational Opinion Survey. 13. Linking Survey Results to Customer Satisfaction and BusinessPerformance. 14. Federal Government Surveys: Recent Practices and FutureDirections. 15. Ethical Concerns and Organizational Surveys.

Allen I. Kraut is an industrial/organizational psychologist. After directing personnel research at IBM for twenty-five years, he is now professor of management at City University of New York's Baruch College and president of Kraut Associates, a human resource consulting firm based in Rye, New York. ABRAHAM K. KORMAN is an eminent and widely published industrial/organizational psychologist and Wollman Distinguished Professor of Management at City University of New York's Baruch College.

• Foreward: Manuel London. PURPOSES AND USES. 1. Organizational Surveys: Tools for Assessment and Research. 2. The Organizational Survey as an Intervention for Change. 3. The Role of Surveys in Transforming Culture: Data, Knowledge,and Action. 4. Driving Change Through Surveys: Aligning Employees, Customers,and Other Key Stakeholders. 5. Multisource (360-Degree) Feedback: Surveys for Individual andOrganizational Development. THE SURVEY PROCESS. 6. Planning and Conductiing the Survey: Keeping Strategic Purposein Mind. 7. Setting Expectaions and Reporting Results: Conversations withTop Management. 8. Dealing with the Data: Collection, Process, and Analysis. 9. Applying Alternative Survey Methods. 10. Feedback, Action Planning, and Follow-Through. SPECIAL APPLICATIONS. 11. Life in the Consortium: The Mayflower Group. 12. The Multinational Opinion Survey. 13. Linking Survey Results to Customer Satisfaction and BusinessPerformance. 14. Federal Government Surveys: Recent Practices and FutureDirections. 15. Ethical Concerns and Organizational Surveys.