Organizational Listening

Jim Macnamara (PhD, University of Western Sydney) is Professor of Public Communication at the University of Technology Sydney, a position he took up after a 30-year professional career spanning journalism, corporate and marketing communication, and media research. He is the author of fourteen books including The 21st Century Media (R)evolution: Emergent Communication Practices (2nd ed., Peter Lang, 2014) and Journalism and PR: Unpacking ‘Spin’, Stereotypes, and Media Myths (Peter Lang, 2014).

• Contents: – The Fundamental Role of Communication and Voice – How Organizations Say They Communicate – The Crisis of Listening in Organizations and Society – Creating an ‘Architecture of Listening’ and Doing the Work of Listening – The Benefits of organizational listening for democratic politics, government, business, and society.

«Something is seriously missing in democratic practice, and recently some scholars have realized that something is missing in research about society and politics too: an attention to the practices of listening. No scholar is bolder here than Jim Macnamara. In this ground-breaking new book, he relentlessly exposes the inattention to listening across several literatures, and presents rigorous comparative fieldwork to show that corporations, governments, and civil society organizations must invest and do much more if they are to listen effectively. His book is a wake-up call for anyone who seeks practical ways to address the growing democratic deficit.»(Nick Couldry, London School of Economics and Political Science)«In this deeply original and empirically rich book, Jim Macnamara has expanded our understanding of what it means to communicate. He has reminded us of the vital difference between rhetorical claims to ‘listen to the people’ and the sensitive cultural prerequisites of meaningful listening.»(Stephen Coleman, University of Leeds)«This is a long overdue and important contribution to the communication and public relations literature. Like all brilliant ideas you wonder why you hadn’t thought of it because it seems so obvious. Of course listening is vitally important and of course organizations should listen. So why has noone systematically researched how organizations listen … and more importantly, if they do? Jim Macnamara has plugged this gap. The results of his extensive and meticulous research are stunning. Simply put, organizations don’t really listen. So what’s to be done? Helpfully Macnamara has also developed an architecture for listening which provides practical solutions to the problem. It’s a must-read.»(Anne Gregory, University of Huddersfield)