Organizational Identity

Mary Jo Hatch (PhD Stanford 1985) is Professor of Commerce at the McIntire School of Commerce, University of Virginia (USA). Related to her work on organizational identity, she has published numerous articles on organizational culture, organizational symbolism, and organizational identity and image in academic journals such as the Academy of Management Review, Human Relations, the Journal of Management Inquiry and the European Journal of Marketing. Other publications include the textbook 'Organization Theory: Modern, Symbolic and Postmodern Perspectives' (OUP 1997) and 'The Expressive Organization: Linking Identity, Reputation and the Corporate Brand' (OUP 2000, co -edited with Majken Schultz and Mogens Holten Larsen).Majken Schultz (PhD Copenhagen Business School 1986) is Professor of Management at the Copenhagen Business School at the Department of Intercultural Communication and Management. She is currently leading the research-based Corporate Brand Initiative in collaboration with Mary Jo Hatch. She has published numerous articles on organizational culture, corporate reputations and organizational identity, and image interrelations in academic journals such as the Academy of Management Review, Human Relations, Organization Studies, the Journal of Management Inquiry, Corporate Reputation Review and the European Journal of Marketing. Other publications include 'The Expressive Organization: Linking Identity, Reputation and the Corporate Brand' (OUP 2000, co -edited with Mary Jo Hatch and Mogens Holten Larsen).

• Introduction ; SECTION I: THE ROOTS OF ORGANIZATIONAL IDENTITY IN SOCIOLOGY AND SOCIAL PSYCHOLOGY ; 1. Society and the Individual ; 2. The Self ; 3. The Arts of Impression Management ; 4. An Integrative Theory of Intergroup Conflict ; 5. Who is this 'We'? Levels of Colletive Identity and Self Representations ; SECTION II: EARLY DEVELOPMENT OF ORGANIZATIONAL IDENTITY THEORY ; 6. Organizational Identity ; 7. Amto-Social Actions of Committed Organizational Participants: An Existential Psychoanalytic Perspective ; 8. Social Identity Theory and the Organization ; 9. Organization: From Substance to Image? ; 10. Keeping an Eye on the Mirror: Image and Identity in Organizational Adaptation ; 11. Organizational Impression Management as Reciprocal Influence Process: The Neglected Role of the Organizational Audience ; SECTION III: RECENT DEVELOPMENTS IN ORGANIZATIONAL IDENTITY THEORY ; SECTION III.I: MULTIPLE IDENTITIES ; 12. Organizational Dress as a Symbol of Multilayered Social Identities ; 13. Breaches in the Boardroom: Organizational Identity and Conflicts of Commitment in a Nonprofit Organization ; SECTION III.II: STABILITY AND CHANGE IN ORGANIZATIONAL IDENTITY ; 14. Organizational Identity, Image, and Adaptive Instability ; 15. The Dynamics of Organizational Identity ; SECTION III.III: IDENTITY AS NARRATIVE AND DISCOURSE ; 16. Identity Regulation as Organizational Control Producing the Appropriate Individual ; 17. Narratives of Individual and Organizational Identities ; SECTION III.IV: AUDIENCES FOR IDENTITY ; 18. Members' Responses to Organizational Identity Threats: Encountering and Countering the Business Week Rankings ; 19. Organizational Identity: Linkages Between Internal and External Communication