Organizational Ethnography

Edited by Monika Kostera, Professor of Management, University of Warsaw, Poland, Guest Professor, Södertörn University, Sweden and Professeure Invitée à L'université Rennes, France and Nancy Harding, Professor of Human Resource Management, University of Bath School of Management, UK

• ContentsList of contributors vii1 Doing ethnography: introduction 1Nancy Harding and Monika Kostera2 Notes and poetry from the field: a fieldwork diary 18Monika Kostera and Joanna Średnicka3 Observation: on the importance of being there 31Monika Kostera4 How to shadow organizing 45Barbara Czarniawska5 Autoethnography 59Mark Learmonth and Mike Humphreys6 To look at the world from the Other’s point of view: interview 74Monika Kostera and Anna Modzelewska7 Inter-ethnography: from individual beings to collective becoming 91David Calås, Katarina Ellborg, Daniel Ericsson, ElinEsperi Hallgren and Alina Husung8 Media analysis: on the importance of everyday images 110Alexia Panayiotou9 Reading and interpreting social media: exploring positiveemotional expressions in organizing 129Noomi Weinryb, Nils Gustafsson and Cecilia Gullberg10 Autoethnography through the folk tale lens 151Anna Zueva11 Ethnography meets storytelling: a marriage made in heaven 166Hamid Foroughi12 In search of openness to the ethnographic analysis ofwork: early organisational anthropology and contemporaryorganisational theorising 178Paweł Krzyworzeka and Hugo Gaggiotti13 Learning to see the wood through the trees as a PhD ethnographer 200Sarah BloomfieldIndex 217

’If only I had a book like this when I was starting out! Organizational Ethnography gives helpful direction for doing this important type of qualitative research in a multitude of ways. Each chapter presents an accessible account of a different ethnographic technique presented by researchers who have practiced it successfully. Insightful examples and helpful tips abound. I highly recommend this book to anyone intending to practice ethnography in organizations, new students and experienced researchers alike.’