Bonnie Brennen has written a crucially important book for the Disruptions series edited by Bob Franklin. Titled Opting Out of Digital Media, the book arrives at the perfect time. As concerns about issues such as online privacy and the rise of A.I. increasingly dominate the public and scholarly discourse, Brennan’s book offers thoughtful analysis and insight. Employing Raymond Williams’ conceptual framework of cultural materialism and drawing upon extensive and detailed interviews, the book will quickly become an essential hard-copy addition to the literature. John V. Pavlik is Professor in the Department of Journalism and Media Studies at the School of Communication and Information, Rutgers, the State University of New Jersey, USA.