Operations Strategy

DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.

• Introduction: Emerging Characteristics of value and value creation and deliveryPerspectives of ValueValue as a Business ConceptValue Based Organisations: the Growth of Flexible Response and Virtual OrganisationsSupply Chains and Value Chains: Definitions, Characteristics, Differences and DirectionsValue Based Organisations: the Value Chain ApproachStrategic and Operational Characteristics and ComponentsCorporate Value, Performance Management, Coordination and Control: Issues and OptionsManaging Customer Value and the Value PropositionCore Competencies, Key Success Factors, Value/Cost Drivers and Process ManagementWhere Value Strategy and Value Operations MeetExisting Value ChainsIndustry Value ChainsCorporate Value ChainsValue and Value Chains in HealthcareValue Chains in EducationConfiguring the Value Chain, Structure and PerformanceConfiguring the Value ChainCase Study Exercises.

'I particularly like its straightforward, functional approach, which makes it easy for the student to understand. I also like the liberal use of examples and case studies, which are bang up to date and still topical. ' - Mark Godson, Sheffield Hallam University '...forces students to think conceptually and this is refreshing...it offers rigorous treatment of the important concepts...' - Dr Brian Carlisle, Honoray Professor of Managment, Samara State University, Russia 'This text makes, in my opinion, a considerable contribution to the teaching material available in this area. An excellent text.' - Ray Rogers, Coventry Business School