Christian Stadler is Professor of Strategic Management at Warwick Business School at Warwick University. Julia Hautz is Professor of Strategic Management at the University of Innsbruck. Kurt Matzler is Professor of Strategic Management at the University of Innsbruck, Academic Director of the Executive MBA program at MCI in Innsbruck, and Partner at the international management consulting firm IMP. Stephan Friedrich von den Eichen is Managing Partner at IMP and Professor of Business Model Innovation at the University of Bremen.

• Foreword by Gary Hamel ixSeries Foreword xviiIntroduction: Win with Open Strategy xix1 Traditional Strategy Come Undone 12 Are You Truly Ready to Open Up? 213 Design Your Open Strategy Process 414 Tweak Your Open Strategy Initiative to Allow for Secrecy 595 Harness the Wisdom of Crowds 756 Peer into the Future 977 Disrupt Yourself before Others Do 1218 Develop Killer Business Models 1459 Use the Crowd to Choose Better Strategies 16310 Execute Better 185Epilogue 205Appendix A: Recommended Reading 211Appendix B: The IMP Story 213Notes 215Index 251

Shortlisted for the Thinkers50 2021 Strategy Award ShortlistIncluded in the Best Business Books of 2021 by the Globe & MailA Financial Times Best Business Book of the MonthStrategy + Business Best Business Books 2021, Strategy“[A] substantive and eloquent book...Open strategy is more than a set of tactics or tweaks to an existing strategy. The authors set out the approach with such granularity and clarity that it is immediately actionable.”—Strategy + Business"A useful blueprint."—Financial Times"Strategy is usually a closed, top-down affair, as a small group defines a new approach and, too often, it flops. The four professors share a different approach, opening key aspects of strategy-making up to front-line workers, others in the ranks, and even outsiders, tapping into differing perspectives and building enthusiasm for implementation."—The Globe & Mail". . . fascinating examples and evidence with step-by-step frameworks and tools for crowdsourcing, strategy jams, contests and competitions – all designed to garner wide perspectives and diverse thought in service of innovation."—getAbstract

Christian Stadler is Professor of Strategic Management at Warwick Business School at Warwick University. Julia Hautz is Professor of Strategic Management at the University of Innsbruck. Kurt Matzler is Professor of Strategic Management at the University of Innsbruck, Academic Director of the Executive MBA program at MCI in Innsbruck, and Partner at the international management consulting firm IMP. Stephan Friedrich von den Eichen is Managing Partner at IMP and Professor of Business Model Innovation at the University of Bremen.

• Foreword by Gary Hamel ixSeries Foreword xviiIntroduction: Win with Open Strategy xix1 Traditional Strategy Come Undone 12 Are You Truly Ready to Open Up? 213 Design Your Open Strategy Process 414 Tweak Your Open Strategy Initiative to Allow for Secrecy 595 Harness the Wisdom of Crowds 756 Peer into the Future 977 Disrupt Yourself before Others Do 1218 Develop Killer Business Models 1459 Use the Crowd to Choose Better Strategies 16310 Execute Better 185Epilogue 205Appendix A: Recommended Reading 211Appendix B: The IMP Story 213Notes 215Index 251

Shortlisted for the Thinkers50 2021 Strategy Award ShortlistIncluded in the Best Business Books of 2021 by the Globe & MailA Financial Times Best Business Book of the MonthStrategy + Business Best Business Books 2021, Strategy“[A] substantive and eloquent book...Open strategy is more than a set of tactics or tweaks to an existing strategy. The authors set out the approach with such granularity and clarity that it is immediately actionable.”—Strategy + Business"A useful blueprint."—Financial Times"Strategy is usually a closed, top-down affair, as a small group defines a new approach and, too often, it flops. The four professors share a different approach, opening key aspects of strategy-making up to front-line workers, others in the ranks, and even outsiders, tapping into differing perspectives and building enthusiasm for implementation."—The Globe & Mail". . . fascinating examples and evidence with step-by-step frameworks and tools for crowdsourcing, strategy jams, contests and competitions – all designed to garner wide perspectives and diverse thought in service of innovation."—getAbstract

Christian Stadler is Professor of Strategic Management at Warwick Business School at Warwick University. Julia Hautz is Professor of Strategic Management at the University of Innsbruck. Kurt Matzler is Professor of Strategic Management at the University of Innsbruck, Academic Director of the Executive MBA program at MCI in Innsbruck, and Partner at the international management consulting firm IMP. Stephan Friedrich von den Eichen is Managing Partner at IMP and Professor of Business Model Innovation at the University of Bremen.

• Foreword by Gary Hamel ixSeries Foreword xviiIntroduction: Win with Open Strategy xix1 Traditional Strategy Come Undone 12 Are You Truly Ready to Open Up? 213 Design Your Open Strategy Process 414 Tweak Your Open Strategy Initiative to Allow for Secrecy 595 Harness the Wisdom of Crowds 756 Peer into the Future 977 Disrupt Yourself before Others Do 1218 Develop Killer Business Models 1459 Use the Crowd to Choose Better Strategies 16310 Execute Better 185Epilogue 205Appendix A: Recommended Reading 211Appendix B: The IMP Story 213Notes 215Index 251

Shortlisted for the Thinkers50 2021 Strategy Award ShortlistIncluded in the Best Business Books of 2021 by the Globe & MailA Financial Times Best Business Book of the MonthStrategy + Business Best Business Books 2021, Strategy“[A] substantive and eloquent book...Open strategy is more than a set of tactics or tweaks to an existing strategy. The authors set out the approach with such granularity and clarity that it is immediately actionable.”—Strategy + Business"A useful blueprint."—Financial Times"Strategy is usually a closed, top-down affair, as a small group defines a new approach and, too often, it flops. The four professors share a different approach, opening key aspects of strategy-making up to front-line workers, others in the ranks, and even outsiders, tapping into differing perspectives and building enthusiasm for implementation."—The Globe & Mail". . . fascinating examples and evidence with step-by-step frameworks and tools for crowdsourcing, strategy jams, contests and competitions – all designed to garner wide perspectives and diverse thought in service of innovation."—getAbstract