On Trend

Devon Powers is an associate professor of advertising at Temple University. She is the author of Writing the Record: The Village Voice and the Birth of Rock Criticism and coeditor of Blowing Up the Brand: Critical Perspectives on Promotional Culture.

Choice Outstanding Academic Title, 2020"An energetic account of the social, historical, and cultural modes in which the future is constructed." --Public Books "Powers offers an insightful critique on the trends and forecasting industry. . . . Highly recommended. " --Choice "If you think hot trends just whirl up like dust storms, think again: This fascinating book pulls the curtain back on an entire industry devoted to shaping our perceptions of what matters--and with it, the future itself."--Fred Turner, author of The Democratic Surround: Multimedia and American Liberalism from World War II to the Psychedelic Sixties "On Trend is wide-ranging, yet it holds together through a fusion of scholarly reconstruction and engaged critique. Such a combination is often intended but seldom so well executed." --Scott McLemee, Inside Higher Ed