On the Record & On the Ball

Packedwith revealing anecdotes, Percival explores the often complex relationship between the media and top-level sport,providing expert guidance on themes such as leaks, mind games and how to handle criticism. The book covers all the crucial aspects of dealing with the media in its increasingly numerous forms - the tacticsto employ, interview strategies and the importance of building relationships. This is a reference book for everyprofessional sports coach and for leaders in other industries, but it is much more than a self-help managementguide. Written in an accessible style and full of compelling content from its star-studded cast of interviewees, it willappeal to every sports fan. Using the extensive contacts list he has built up whilst working in sports communications and marketing roles over thelast 20 years, Percival has conducted exclusive interviews with 27 top coaches across ten different sports including ex-Tottenham manager Ange Postecoglou, McLaren Formula 1 boss Zak Brown and ex-Wales rugby union coach WarrenGatland. Renowned sports journalists, broadcasters and performance psychologists also have their say, offering a rangeof alternative perspectives. The result is an in-depth and unique insight into sports media communications.