"A fascinating study of the current state of film culture … Tryon's book contributes quite well to the necessary project of intervening in how history - in particular 'popular culture' history - is documented." (Film Criticism) "On-Demand Culture explores how technological advances and economic imperatives have brought films to our computers, living rooms, and cell phones. Tyron’s analysis is a welcome addition to the field and well worth reading.(American Studies) "On-Demand Culture should be in demand for an instructor looking to add a highly readable and pertinent text that engages with new models of digital delivery and discourse in film industry and culture."(Journal of American Culture) "On-Demand Culture provides a compelling exploration of new technologies and opportunities for accessing film and television and methods for assessing changes to business practices, distribution, and consumer viewership. It is an up-to-date and fully engaging exploration of the impact of digital delivery and new technologies upon producers and consumers as efforts continue to increase viewership, find new forms of entertainment, and gain access to more media in an expanding marketplace."(Journal of Popular Culture) "Distribution finally gets its due in Tryon's rich exploration of contemporary digital media practices. On-Demand Culture is an absolutely indispensable guide to the landscape of dramatic changes transforming our media culture."- Jennifer Holt (University of California, Santa Barbara) "Tryon compellingly argues that digital distribution, while offering new avenues and venues for film and television, is contributing to a fragmented and individualized media culture…an interesting and insightful read." - Janet Wasko (University of Oregon) "Tryon compellingly argues that digital distribution, while offering new avenues and venues for film and television, is contributing to a fragmented and individualized media culture…an interesting and insightful read." - Janet Wasko (University of Oregon) "Tryon compellingly argues that digital distribution, while offering new avenues and venues for film and television, is contributing to a fragmented and individualized media culture…an interesting and insightful read." - Janet Wasko (University of Oregon) "Tryon compellingly argues that digital distribution, while offering new avenues and venues for film and television, is contributing to a fragmented and individualized media culture…an interesting and insightful read." - Janet Wasko (University of Oregon) "Distribution finally gets its due in Tryon's rich exploration of contemporary digital media practices. On-Demand Culture is an absolutely indispensable guide to the landscape of dramatic changes transforming our media culture."- Jennifer Holt (University of California, Santa Barbara) "Distribution finally gets its due in Tryon's rich exploration of contemporary digital media practices. On-Demand Culture is an absolutely indispensable guide to the landscape of dramatic changes transforming our media culture."- Jennifer Holt (University of California, Santa Barbara) "Distribution finally gets its due in Tryon's rich exploration of contemporary digital media practices. On-Demand Culture is an absolutely indispensable guide to the landscape of dramatic changes transforming our media culture."- Jennifer Holt (University of California, Santa Barbara) "On-Demand Culture provides a compelling exploration of new technologies and opportunities for accessing film and television and methods for assessing changes to business practices, distribution, and consumer viewership. It is an up-to-date and fully engaging exploration of the impact of digital delivery and new technologies upon producers and consumers as efforts continue to increase viewership, find new forms of entertainment, and gain access to more media in an expanding marketplace."(Journal of Popular Culture) "On-Demand Culture provides a compelling exploration of new technologies and opportunities for accessing film and television and methods for assessing changes to business practices, distribution, and consumer viewership. It is an up-to-date and fully engaging exploration of the impact of digital delivery and new technologies upon producers and consumers as efforts continue to increase viewership, find new forms of entertainment, and gain access to more media in an expanding marketplace."(Journal of Popular Culture) "On-Demand Culture provides a compelling exploration of new technologies and opportunities for accessing film and television and methods for assessing changes to business practices, distribution, and consumer viewership. It is an up-to-date and fully engaging exploration of the impact of digital delivery and new technologies upon producers and consumers as efforts continue to increase viewership, find new forms of entertainment, and gain access to more media in an expanding marketplace."(Journal of Popular Culture) "On-Demand Culture should be in demand for an instructor looking to add a highly readable and pertinent text that engages with new models of digital delivery and discourse in film industry and culture."(Journal of American Culture) "On-Demand Culture should be in demand for an instructor looking to add a highly readable and pertinent text that engages with new models of digital delivery and discourse in film industry and culture."(Journal of American Culture) "On-Demand Culture should be in demand for an instructor looking to add a highly readable and pertinent text that engages with new models of digital delivery and discourse in film industry and culture."(Journal of American Culture) "On-Demand Culture explores how technological advances and economic imperatives have brought films to our computers, living rooms, and cell phones. Tyron’s analysis is a welcome addition to the field and well worth reading.(American Studies) "On-Demand Culture explores how technological advances and economic imperatives have brought films to our computers, living rooms, and cell phones. Tyron’s analysis is a welcome addition to the field and well worth reading.(American Studies) "On-Demand Culture explores how technological advances and economic imperatives have brought films to our computers, living rooms, and cell phones. Tyron’s analysis is a welcome addition to the field and well worth reading.(American Studies) "A fascinating study of the current state of film culture … Tryon's book contributes quite well to the necessary project of intervening in how history - in particular 'popular culture' history - is documented." (Film Criticism) "A fascinating study of the current state of film culture … Tryon's book contributes quite well to the necessary project of intervening in how history - in particular 'popular culture' history - is documented." (Film Criticism) "A fascinating study of the current state of film culture … Tryon's book contributes quite well to the necessary project of intervening in how history - in particular 'popular culture' history - is documented." (Film Criticism)
