"Robert S. Lyons' flavorful biography captures the blustery and paternalistic Bell, portraying him as a man who worked relentlessly to keep the NFL alive and push it to thrive....[T]he book is worth reading. One has to appreciate the long string of anecdotes and colorful details Lyons has dug up. Who knew, for instance, that Bell would calm tempers at owners' meetings by taking out his false teeth and putting them in his water glass? More important, no book has detailed Bell's contributions to the NFL so thoroughly." -Philadelphia Inquirer"I know the book well. It's a terrific book."- NFL Commissioner Roger Goodell, as heard on The Sal Paolantonio Show (ESPN)