Nudging towards Health

Radek Kovács is a doctoral candidate in public and social policy at Charles University. František Ochrana is professor of social sciences at Charles University, where he researches within the Center for Social and Economic Strategies.

• Introduction 1. Human Behavior in the Mirror of the Traditional Paradigm 1.1. Delimitation of the Term "Human Behavior" 1.2. Human Behavior from the Perspective of the Axiom of Homo Economicus, Cartesian Rationality, and Epistemology2. Nudges and Nudging2.1 Behavioral Economics and Prospect Theory – The Theoretical and Methodological Bases for the Concept of the Nudge 2.2 The Phenomenon of the Nudge2.3 The Problem of Nudging in Contemporary Scientific Discourse 2.3 Nudging Tools in the Paradigm of Prospect Theory 3. Food Nudges – Health Policy Tools in the Field of Obesitology and Diabetology 3.1 Defining “Food Nudges “ 3.2 The Methods and Methodology for Analyzing the Scientific Discourse in the Field of Food Nudges 3.3 Results of the Analysis of Scientific Discourse. Identified Food Nudging Tools.3.3.1 Priming and Labeling3.3.2 Positioning, Proximity and Size Nudges 3.3.3. Decoy Effect, Default Options, Framing, Monetary Nudges, Salience Effect and Social Norms 3.3.4. Multi-Component Nudges 4. Systematic Review of Scientific Articles on Food Nudges 4.1 Country of Origin of the Selected Scientific Studies4.2 Classification of Analyzed Scientific Studies according to Journals 4.3 Detailed Results of the Literary Search by Category Nudges (Years of 2017–2021)ConclusionReferencesSummary Name IndexSubject Index