Nudging in Management Accounting

Susanne Rauscher completed her Bachelor of Science in Business Administration at the University of Mannheim, Germany.Annika Zielke completed her Bachelor of Science in Business Administration at the Goethe University of Frankfurt, Germany.They both obtained their Master of Science in the CEMS International Management Program at the University of Cologne, Germany, and are currently working in the FMCG industry.

• The Concept of Nudging.- Behavioral Impact in Management Accounting.- Qualitative Study – Status Quo in Management Accounting.- Experiment – Effect of Nudges in Management Accounting.- Critical Reflection of the Approach.