Nudging Health

I. Glenn Cohen is a professor of law at Harvard Law School and the faculty director of the Petrie-Flom Center for Health Law Policy, Biotechnology, and Bioethics. He is the author of Patients with Passports: Medical Tourism, Law, and Ethics. Holly Fernandez Lynch is the executive director of the Petrie-Flom Center. She is the author of Conflicts of Conscience in Health Care: An Institutional Compromise. Christopher T. Robertson is a professor of law and the associate dean for research and innovation at the University of Arizona's James E. Rogers College of Law. He is the coeditor of Blinding as a Solution to Bias: A Multidisciplinary Approach.

• AcknowledgmentsIntroductionChristopher T. Robertson, I. Glenn Cohen, and Holly Fernandez Lynch1. Behaviorally Informed Health Policy? Patient Autonomy, Active Choosing, and PaternalismCass R. Sunstein2. Three Choice Architecture Paradigms for Healthcare Policy Russell Korobkin3. Can Behavioral Economics Save Healthcare Reform? Alan M. Garber4. Seven Ways of Applying Behavioral Science to Health Policy Michael HallsworthPart I. The Ethics of Nudges in HealthcareIntroductionI. Glenn Cohen5. What Can PPACA Teach Us About Behavioral Law & Economics?David A. Hymen and Thomas S. Ulen6. Bad Medicine: Does the Unique Nature of Healthcare Decisions Justify Nudges? Mark D. White7. Nudging and Benign Manipulation for HealthNir Eyal8. The Political Morality of Nudges in HealthcareJonathan GingerichPart II. Nudging and Public Health PolicyIntroductionHolly Fernandez Lynch9. An Ethical Framework for Public Health Nudges: A Case Study of Incentives as Nudges for Vaccination in Rural IndiaJennifer Blumenthal-Barby, Zainab Shipchandler, and Julika Kaplan10. Behavioral Economics and Food Policy: The Limits of Nudging Andrea Freeman Part III: Behavioral Economics and Healthcare CostsIntroduction Matthew J.B. Lawrence11. Cost-Sharing as Choice ArchitectureChristopher T. Robertson12. Using Behavioral Economics to Promote Physicians' Prescribing of Generic Drugs and Follow-On Biologics: What Are the Issues? Ameet Sarpatwari, Niteesh K. Choudhry, Jerry Avorn, and Aaron S. Kesselheim 13. Towards Behaviorally Informed Policies for Consumer Credit Decisions in Self-Pay Medical Markets Jim Hawkins Part IV. Crowding-OutIntroductionNeel Shah14. Extrinsic Incentives, Intrinsic Motivation, and Motivational Crowding-Out in Health Law and PolicyKristin Underhill15. Do Financial Incentives Reduce Intrinsic Motivation for Weight Loss?: Evidence from Two Tests of Crowding-Out Aditi P. Sen, David Huffman, George Loewenstein, David A. Asch, Jeffrey T. Kullgren, and Kevin G. Volpp Part V. Behavioral Economics and the Doctor-Patient RelationshipIntroduction Aaron S. Kesselheim16. Affective Forecasting in Medical Decision-Making: What Do Physicians Owe Their Patients?Jennifer L. Zamzow17. Behavioral Economics in the Physician-Patient Relationship: A Possible Role for Mobile Devices and Small Data Alexander M. Capron and Donna Spruijt-Metz18. The Perilous Promise of Privacy: Ironic Influences on Disclosure of Health Information Ester Moher and Khaled El Emam Part VI. Deciding for Patients and Letting Patients Decide for ThemselvesIntroductionChristopher T. Robertson19. Procedural Justice by Default: Addressing Medicare's Backlog CrisisMatthew J.B. Lawrence20. Measuring the Welfare Effects of a Nudge: A Different Approach to Evaluating the Individual Mandate Manisha Padi and Abigail R. Moncrieff21. Better Off Dead-Paternalism and Persistent Unconsciousness Sarah Conly22. Improving Healthcare Decisions Through a Shared Preferences and Values Approach to Surrogate Selection Nina A. Kohn23. Consumer Protection in Genome Sequencing Barbara J. EvansPart VII. Defaults in HealthcareIntroductionGregory Curfman24. Forced to Choose Again: The Effects of Defaults on Individuals in Terminated Health Plans Anna D. Sinaiko and Richard J. Zeckhauser25. Presumed Consent to Organ Donation David OrentlicherList of ContributorsIndex

This volume is a "must have" for collections in behavioral economics, economic policy, and healthcare economics and policy. The editors have put together a collection of papers by some of the best writers in the field and have structured the book in seven parts that address everything from the ethics of nudges in healthcare to issues in costs and policy design. This reviewer highly recommends the book for the included papers, for the exceptional organization, and for the foreword written by Cass R. Sunstein. Essential. Choice