Notice and Do

Sam Kelly has a master’s degree in Art Therapy Counseling, has taught at the University level, and is the creator of the popular audio course, Little Cycle-Breakers. Her viral Notice and Do method has been featured on major media outlets, podcasts, and blogs including Good Morning America, Business Insider, Upworthy, Motherly, and Scary Mommy, recognized by influential parenting experts, and trusted by countless exhausted moms around the world. She lives with her husband, three kids, and three kitties.

"There will be the world before Notice and Do and the world after Notice and Do. A breath of fresh air and hope for families everywhere." — Kristen Bell“This book is going to change the world. It’s phenomenally practical and the best application of the mental load work in action that I have ever seen.” — Gemma Hartley, author of Fed Up and No One Loves an Angry Woman“Busy moms don’t need another thing to do—they need other people to step up. Sam’s system shifts household responsibility where it belongs: with each member of the family. This is exactly what we all need right now.” — Liz Tenety, co-founder of Motherly“I wish my mom had had a Sam Kelly in her generation—someone who speaks boldly, advocates for women, and believes that moms deserve to enjoy their lives. Read this book and buckle up! I never thought one phrase could lead to so much more ease in my life.” — Destini Ann, TEDx speaker and author of Very Intentional Parenting“Rather than adding more to a parent's already full plate, this provides a doable approach that actually helps lighten the load while empowering children to become more capable and independent.” — Dr. Siggie Cohen, author of You Are the Parent"This book is a gift. A practical and inspiring roadmap that has the potential to strengthen kids, support parents, and transform family life." — Tina Payne Bryson, PhD, co-author of The Whole-Brain Child and No Drama Discipline“Refreshing and will immediately change your home. These concepts started making a difference before I even finished reading! That is how effective they are. Sam is the ‘lazy genius’ of teaching kids how to share the mental load.” — Kendra Adachi, New York Times bestselling author and host of The Lazy Genius podcast“An essential, actionable toolkit for transforming how we approach the work that runs our lives. Everyone should read this!” — Laura Danger, author of No More Mediocre, @thatdarnchat“This is the book exhausted moms have been waiting for. It helps kids not only build executive function—it hands the power back to parents in a way that actually feels doable.” — Michael McLeod, MA, founder of GrowNOW ADHD, author of The Executive Functioning Playbook“So much more than just a way to manage housework. This is the simple blueprint that frees mothers suffocating in a do-it-all (by yourself) system and restores belonging and competency to partners and children.” — Shelly Miller, MA, child development, @theteachermomma“The perfect blend of empowering, relatable, and DOable. I felt a shift inside myself from day one of reading. This will be life-changing for any parent who feels like they’re drowning.” — Mia Wisinski, @playfulheartparenting“This book is first aid for families. It helps parents see new potential. Life skills with realistic and healthy expectations! It’s a better way to live!” — Liesa Card, Sam’s mom"Refreshing and will immediately change your home." — Kendra Adachi, The Lazy Genius“I never thought one phrase could lead to so much more ease in my life.” — Destini Ann, parenting coach, author, and Tedx speaker