Not Hollywood

Sherry B. Ortner is Distinguished Professor of Anthropology at UCLA. She is the author of numerous books including New Jersey Dreaming: Capital, Culture, and the Class of ’58 and Anthropology and Social Theory: Culture, Power, and the Acting Subject, both published by Duke University Press.

• Acknowledgments ixNotes for the Reader xiiiIntroduction 11. Making Independence 292. Dark Indies 593. Making the Scene 914. Moral Ambiguity 1215. Making Value 1476. Film Feminism 1737. Making Films 1998. Politics 2299. Conclusions 259Filmography 273Notes 285References 299Index 315

“For a general overview of American independent cinema and how it fits into broader changes in U.S.society as a whole, Ortner’s book offers a comparatively light yet thoroughly engaging study.” - Alison Frank (Film Quarterly) “An original interpretation of film and public culture that addresses the nexus of anthropology and film studies. Best suited for anthropologists interested in contemporary visual culture and film professionals looking for perspective outside the film industry.” - Robin Chin Roemer (Library Journal) “[A]n excellent account of how value is formed by and for independent cinema via the producers who drive the productions into the marketplace. The sociological-ethnographic focus on production in the book amounts to an excellent contribution to the understanding of the process of production in the sector, rather than simply its products. Ortner’s book is also highly readable and engaging, and will provide an excellent text for anyone who teaches undergraduates in either practice- or theory-based production studies.” - Steven Rawle (Scope) “The major accomplishment of Not Hollywood is the way Ortner seamlessly pulls together her analyses of independent film, neoliberalism, generation and class. The result is a timely and insightful book.” - Lara McKenzie (PopAnth) “[T]his is an accessible, enjoyable and original study which will interest anyone concerned with the relationship between culture and economic forces, and which makes a distinctive contribution to the current anthropology of neoliberalism. Finally, it will awaken your curiosity about the range of American independent film, and encourage you to test your own thoughts and reactions against Ortner’s analysis – which is, no doubt, just as its author would wish.” - Fenella Cannell (Anthropology of This Century) “Not Hollywood is an outstanding example of how anthropology could foster non-conventional perspectives in the study of film, and of contemporary ‘Western’ societies more generally. Ortner is successful in constructing a fundamentally anthropological analysis, taking seriously the world of film production as any other cultural phenomenon. This book constitutes one of the rare published studies about film production from an anthropological perspective, and is thus a greatly appreciated and major contribution to the field of media anthropology.”  - María-Paz Peirano (Journal of the Royal Anthropological Institute) “Ortner once again contributes much-needed analysis to understanding social class in the United States. Expertly combining a Geertzian approach to culture with a Marxist and Gramscian approach to power, she explores the links between the transformation in American class structure over the past four decades and the cultural shifts of our neoliberal age. Ortner is, as ever, brilliant at making difficult concepts accessible. At a moment when it may seem that anthropologists could have little more to say about neoliberalism, she uncovers its cultural effects in a clear, insightful, and absorbing way.” - Naomi Schiller (American Ethnologist)