At the start of his book, Michael Bravo promises to “treat the mysterious power and allure of the North Pole in a way you will not have seen before”. It is a promise he fulfils in North Pole, a narrative that avoids the usual histories of exploration. His mission is to chart the layers of meaning that the pole has accumulated in our minds and that motivates the explorers who try to reach it . . . Bravo has written a rich and insightful book about our ideas of the pole. Although his focus is the North Pole, it left me thinking about the stories we all tell ourselves in our everyday lives.