Nordic Perspectives on Nature-based Tourism

Edited by Peter Fredman, Norwegian University of Life Sciences and Jan Vidar Haukeland, Institute of Transport Economics, Norway

• Contents:Preface xiiIntroduction xiiiPeter Fredman and Jan Vidar HaukelandPART I NORDIC AND INTERNATIONALPERSPECTIVES ON NATURE-BASED TOURISM1 Nature-based tourism in a Nordic context 2Peter Fredman, Jan Vidar Haukeland, Liisa Tyrväinen,Stian Stensland and Sandra Wall-Reinius2 Trends in nature-based tourism 16Jan Vidar Haukeland, Peter Fredman, Dominik Siegrist,Liisa Tyrväinen, Kreg Lindberg and Yasmine M. ElmahdyPART II PLACE-BASED RESOURCES AND LOCALCOMMUNITIES3 Frameworks to understand natural and cultural resources innature-based tourism 33Knut Bjørn Stokke, Morten Clemetsen, Øystein Aas,Thrond O. Haugen, Stian Stensland and Thomas Haraldseid4 From tourist destination to local meeting place: enhancingvisitor experiences and social resilience in rural communities 50Morten Clemetsen, Knut Bjørn Stokke, Jorunn Barane andThomas Haraldseid5 Nature-based tourism and community resilience 64Kreg Lindberg, Magnar Forbord and Rita Moseng Sivertsvik6 Planning the tourism landscape across protected area borders 80Knut Bjørn Stokke and Morten ClemetsenPART III MARKET DYNAMICS AND SEGMENTS7 Characteristics of different nature-based tourism activity markets 96Petter Dybedal, Jan Vidar Haukeland and Kathrin Stemmer8 Nature-based tourism package choices: a comparisonacross birdwatchers, mountain bikers and hikers 111Kathrin Stemmer, Knut Veisten, Kreg Lindberg andPeter Fredman9 ‘Good’, ‘bad’ or ‘ugly’ tourism? Sustainability discoursesin nature-based tourism 130Monica A. Breiby, Hogne Øian and Øystein AasPART IV FIRMS, CREATIVITY AND INNOVATIONS10 Characteristics of nature-based tourism firms 144Stian Stensland, Magnar Forbord, Knut Fossgard andKristin Løseth11 The importance of interactions and networks in thenature-based tourism industry 162Magnar Forbord and Rita Moseng Sivertsvik12 Creativity and innovation in nature-based tourism:a critical reflection and empirical assessment 175Matthias Fuchs, Knut Fossgard, Stian Stensland andTatiana Chekalina13 Commercial mountaineering, Norwegian friluftsliv and thegradual march of commodification 194Kristin Løseth and Peter VarleyPART V VALUE-ADDED EXPERIENCE PRODUCTS14 The nature-based tourism product 208Knut Fossgard and Peter Fredman15 Facilitating smartly packaged nature-based tourismproducts through mobile CRM applications 222Tatiana Chekalina, Knut Fossgard and Matthias Fuchs16 Fantastic, magical and grandiose: nature’s role in event design 237Lusine Margaryan and Peter Fredman17 Visual staging of nature-based experiencescapes:perspectives from Norwegian tourism and event sectors 250Lusine Margaryan and Knut Fossgard18 A Nordic perspective on wildlife tourism experiences 263Stian Stensland, Øystein Aas, Hilde Nikoline HambroDybsand and Thrond O. Haugen19 Concluding remarks 281Jan Vidar Haukeland and Peter FredmanIndex

‘This new book on nature-based tourism is of scientific and practical relevance far beyond the Nordic countries with their tradition of friluftsliv. With its profound analyses from local natural and cultural resources market mechanisms and entrepreneurial innovations and ultimately to real tourist experiences, the book will serve the next generation of students and professionals as a standard reference when planning research projects, developing business plans or designing campaigns to further nature-based tourism in any region of the world.’