Alejandro L. Madrid is a musicologist and cultural theorist whose research focuses on the intersection of modernity, tradition and globalization in music and expressive culture from Mexico and the U.S.-Mexico border. In 2005 Alejandro received the prestigious Casa de las Américas Musicology Prize. He is Assistant Professor of Latin American and Latino studies at the University of Illinois at Chicago.

• List of Figures ; List of Music Examples ; Acknowledgements ; Introduction: Nor-tec and the Borders ; 1. Origins Revisited. Myth and Discourse in the Nortec Collective ; 2. Tradition, Style, Nostalgia, and the Kitsch ; 3. Getting the Word Around ; 4. "Where is the Donkey Show Mr. Mariachi?" Reterritorializing TJ ; 5. Producers, DJs, Fans, and the Performance of Nor-tec ; 6. Dancing with Desire ; 7. Nor-tec and the Postnational Imagination ; Bibliography

In this brilliant study of a local culture's transnational dynamics and dimensions, Alejandro Madrid reveals how radical changes in contemporary commerce and culture are imbuing old identities, borders, and boundaries with new meanings.

Alejandro L. Madrid is a musicologist and cultural theorist whose research focuses on the intersection of modernity, tradition and globalization in music and expressive culture from Mexico and the U.S.-Mexico border. In 2005 Alejandro received the prestigious Casa de las Américas Musicology Prize. He is Assistant Professor of Latin American and Latino studies at the University of Illinois at Chicago.

• List of Figures ; List of Music Examples ; Acknowledgements ; Introduction: Nor-tec and the Borders ; 1. Origins Revisited. Myth and Discourse in the Nortec Collective ; 2. Tradition, Style, Nostalgia, and the Kitsch ; 3. Getting the Word Around ; 4. "Where is the Donkey Show Mr. Mariachi?" Reterritorializing TJ ; 5. Producers, DJs, Fans, and the Performance of Nor-tec ; 6. Dancing with Desire ; 7. Nor-tec and the Postnational Imagination ; Bibliography

In this brilliant study of a local culture's transnational dynamics and dimensions, Alejandro Madrid reveals how radical changes in contemporary commerce and culture are imbuing old identities, borders, and boundaries with new meanings.

Alejandro L. Madrid is a musicologist and cultural theorist whose research focuses on the intersection of modernity, tradition and globalization in music and expressive culture from Mexico and the U.S.-Mexico border. In 2005 Alejandro received the prestigious Casa de las Américas Musicology Prize. He is Assistant Professor of Latin American and Latino studies at the University of Illinois at Chicago.

• List of Figures ; List of Music Examples ; Acknowledgements ; Introduction: Nor-tec and the Borders ; 1. Origins Revisited. Myth and Discourse in the Nortec Collective ; 2. Tradition, Style, Nostalgia, and the Kitsch ; 3. Getting the Word Around ; 4. "Where is the Donkey Show Mr. Mariachi?" Reterritorializing TJ ; 5. Producers, DJs, Fans, and the Performance of Nor-tec ; 6. Dancing with Desire ; 7. Nor-tec and the Postnational Imagination ; Bibliography

In this brilliant study of a local culture's transnational dynamics and dimensions, Alejandro Madrid reveals how radical changes in contemporary commerce and culture are imbuing old identities, borders, and boundaries with new meanings.